B2B GTM & Growth Strategy Director

Staples, Inc.; Lincolnshire (IL); On-site; USD 140,000 - 200,000; Full time

Job summary

Quill is seeking a Director of Go-to-Market Strategy & Business Planning to lead end-to-end GTM for its B2B e-commerce business. You will partner with Merchandising, Growth Marketing, Brand & Creative, Loyalty, Sales, and Finance to translate plans into marketing execution.

The role requires data-driven leadership, strong collaboration, and a track record in integrated GTM programs that drive revenue and profitability across channels.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 10+ years in B2B e-commerce, marketing strategy, or business planning.
• 5+ years leading cross-functional teams or programs.
• Proven success developing integrated go-to-market plans with measurable results.
• Strong merchandising, digital marketing, and promotional strategy knowledge.

Responsibilities

• Develop and lead GTM strategy for category launches, brand initiatives, and campaigns.
• Translate merchandising and pricing strategies into actionable go-to-market plans that drive revenue.
• Partner with leadership to align GTM plans with growth targets and priorities.
• Build and optimize the 52-week promotional and marketing calendar.
• Serve as the liaison between Merchandising, Marketing, Sales, and Finance for execution.
• Lead cross-functional GTM launch teams and ensure clarity among stakeholders.
• Collaborate with Brand, Digital Marketing, Loyalty and eCommerce Ops to ensure consistency.
• Forecast impact, measure results, and refine future planning with Analytics/Finance.

Skills

B2B e-commerce

Marketing strategy

Cross-functional leadership

Data-driven decisions

GTM planning

Education

Bachelor’s degree in Marketing or Business

MBA preferred

Job description

Quill is seeking a Director of Go-to-Market Strategy & Business Planning to lead end-to-end GTM for its B2B e-commerce business. You will partner with Merchandising, Growth Marketing, Brand & Creative, Loyalty, Sales, and Finance to translate plans into marketing execution.

The role requires data-driven leadership, strong collaboration, and a track record in integrated GTM programs that drive revenue and profitability across channels.