B2B Growth Strategist: Demand Gen & Pipeline ROI

Docket Inc; United States; On-site; USD 90,000 - 140,000; Full time

Job summary

Docket Inc is building AI-driven demand-gen in B2B SaaS. We’re hiring a Customer Growth Strategist to work with marketing leaders inside customer organizations, defining where Docket fits, which accounts to target, and which agent to add next.

You will sit with Customer Success, translate data into strategy, build playbooks, and demonstrate ROI through Value Reviews. Strong storytelling and data fluency are essential.

Qualifications

• 6+ years in B2B SaaS demand generation, including time as a demand gen manager or director.
• Hands-on with ABM, paid media, content and SEO/AEO, and marketing attribution.
• You've owned a pipeline number and can explain what moved it.
• Fluent in HubSpot or Salesforce, and comfortable pulling and reading your own data.
• Credible in front of a CMO: you lead with insight and numbers, not features.
• Curious about AI and how it changes the funnel.
• Clear writer and presenter; turns data into a story and a decision.

Responsibilities

• Plan with customers: run demand gen discovery with marketing leaders, map their stack and funnel, and show where Docket drives the most pipeline
• Turn agent data into strategy: use what buyers ask, which accounts engage and where traffic leaks to shape positioning, content, campaigns and ABM lists
• Lead the next agent: build the plan for each customer's next agent type (ABM, inbound, paid ads, technical docs, PLG) and get it live
• Prove ROI: tie agent results to pipeline, cost per lead and return on ad spend in quarterly Value Reviews
• Drive expansion: spot growth opportunities and build the business case with the VP of Customer Success
• Feed proof to Marketing: surface the strongest results for case studies and testimonials
• Make the team better: create playbooks and templates the Customer Success team uses across every account
• Run on AI yourself: use AI tools and Docket's own agent data to build strategy, reports and playbooks fast

Skills

Demand Gen

ABM

Paid Media

SEO/Content

Marketing Attribution

CRM Data

Storytelling

Tools

HubSpot

Salesforce

Job description

Docket Inc is building AI-driven demand-gen in B2B SaaS. We’re hiring a Customer Growth Strategist to work with marketing leaders inside customer organizations, defining where Docket fits, which accounts to target, and which agent to add next.

You will sit with Customer Success, translate data into strategy, build playbooks, and demonstrate ROI through Value Reviews. Strong storytelling and data fluency are essential.