B2B Growth Marketing Specialist — Public Sector Demand Gen

Insight Global (United States); Spring (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Insight Global is seeking a Growth Marketing Specialist to support a large technology client in Spring, TX. This role owns integrated marketing campaigns from strategy to execution, covering digital marketing, email, ABM, webinars, events, and partner campaigns.

You will work with sales, product marketing, and channel partners to drive qualified leads, pipeline, and revenue, building journeys, nurturing leads, and optimizing performance based on data.

Qualifications

• 5+ years of B2B growth marketing, demand generation, or integrated marketing experience.
• Demonstrated experience owning campaigns end-to-end, including planning, execution, measurement, and optimization.
• Experience running campaigns across multiple channels such as: Paid/digital media, Email marketing, Account-Based Marketing (ABM), Webinars/events, Partner/channel marketing.
• Experience generating and measuring qualified leads and marketing-influenced pipeline.
• Strong understanding of audience segmentation, customer journeys, lead nurturing, and conversion optimization.
• Experience working with CRM and marketing automation platforms.
• Strong analytical skills with experience measuring campaign performance, conversion rates, engagement, and ROI.
• Ability to independently manage multiple campaigns, timelines, budgets, and cross-functional stakeholders.
• Previous public sector marketing experience, including Federal, SLED, government, or education.
• Experience with Account-Based Marketing platforms.
• Experience marketing technology products or solutions.
• Experience within collaboration technology, audiovisual (AV), unified communications, video conferencing, headsets, or workplace technology.
• Experience working closely with sales teams on account targeting, pipeline generation, and expansion opportunities.
• Channel or partner marketing experience.
• Bachelor's degree in Marketing, Communications, Business, or related field.

Responsibilities

• Develop campaign messaging and content briefs, building customer journeys, and supporting lead gen and nurturing.
• Analyze campaign performance and optimize audiences, creative, offers, and landing pages based on data.
• Manage campaign calendars and budgets for end-to-end execution.
• Collaborate with sales, product marketing, marketing operations, channel partners, and other teams to drive qualified leads and measurable pipeline.
• Own integrated marketing campaigns from strategy through execution and optimization.

Skills

Campaign management

B2B demand generation

Multi-channel marketing

ABM experience

Lead generation & pipeline

Audience segmentation & nurturing

Campaign analytics & ROI

Cross-functional collaboration

Sales alignment

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

CRM systems

Marketing automation platforms

ABM platforms

Analytics tools

Job description

Insight Global is seeking a Growth Marketing Specialist to support a large technology client in Spring, TX. This role owns integrated marketing campaigns from strategy to execution, covering digital marketing, email, ABM, webinars, events, and partner campaigns.

You will work with sales, product marketing, and channel partners to drive qualified leads, pipeline, and revenue, building journeys, nurturing leads, and optimizing performance based on data.