Growth Marketing Campaigns Lead

Make Choteau Home; Bozeman (MT); On-site; USD 80,000 - 100,000; Full time

Job summary

Zoot Enterprises seeks a Marketing Campaigns Manager to lead integrated campaigns that accelerate pipeline growth. You will work with sales, content, design, and product marketing to craft compelling assets and messaging for target audiences.

You will own ABM initiatives, optimize lead generation through multi-channel programs, and manage campaigns in HubSpot, Marketo, Pardot, and Salesforce. Located on-site at Zoot headquarters, join a fast-paced, data-driven marketing team.

Qualifications

• High School Diploma.
• 3-5+ years of experience in demand generation, ABM or B2B Marketing, preferably in SaaS or technology industries.
• Experience executing campaigns or digital marketing.
• Preference – B2B.

Responsibilities

• Campaign Strategy and Development – Develop and execute integrated marketing campaigns across digital, email, social media, and other channels to generate demand and drive pipeline growth.
• Account-Based Marketing (ABM) – Design and execute tailored ABM strategies to engage high-value accounts and support the sales team in closing deals.
• Demand Generation – Create and optimize lead generation campaigns to attract and convert prospects through inbound and outbound channels.
• Performance Tracking and Optimization – Monitor campaign performance metrics, including lead generation, MQLs, SQLs, pipeline contribution, and ROI.
• Collaboration and Alignment – Partner with the sales team to ensure alignment of campaign goals, lead follow-up, and feedback.
• Marketing Automation and CRM – Manage campaigns through marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce).
• Stay Ahead of Trends – Stay informed about the latest trends in demand generation, ABM, and B2B marketing to bring innovative ideas to the team.
• Experiment with new tools, tactics, and strategies to enhance campaign performance.
• Compliance with and knowledge of Zoot’s Policies and Procedures, Code of Business Conduct, and Employee Agreement.
• Achieve a service-focused culture with emphasis on delivering on-time, high-quality products and services to internal and external customers.
• Other duties as assigned – may be assigned by supervision.

Skills

Demand generation

ABM

B2B Marketing

SaaS

Education

High School Diploma

Tools

HubSpot

Marketo

Pardot

Salesforce

Job description

Zoot Enterprises seeks a Marketing Campaigns Manager to lead integrated campaigns that accelerate pipeline growth. You will work with sales, content, design, and product marketing to craft compelling assets and messaging for target audiences.

You will own ABM initiatives, optimize lead generation through multi-channel programs, and manage campaigns in HubSpot, Marketo, Pardot, and Salesforce. Located on-site at Zoot headquarters, join a fast-paced, data-driven marketing team.