Product Marketing Specialist

Mediagistic; Tampa (FL); On-site; USD 65,000 - 90,000; Full time

Job summary

Mediagistic is seeking a Product Marketing Specialist to support the RevOps & Commercial Growth Team in Tampa, focusing on B2B marketing strategies, content creation, and GTM initiatives. You will drive demand, nurture leads, and shape product positioning while collaborating with Corporate Marketing and Product teams on events and campaigns.

This on-site role requires 3–5 years in digital marketing, HubSpot MAP experience, and strong written and verbal communication to execute multi-channel

Qualifications

• Bachelor’s degree in Marketing or related field.
• 3–5 years of digital marketing experience, including 1–2 years in multi-channel B2B marketing.
• Minimum 1 year of experience with HubSpot MAP.
• Demonstrable experience running segmented B2B email campaigns.
• Strong content creation, copywriting and SEO basics; familiarity with WordPress.

Responsibilities

• Content development for Mediagistic blog, landing pages, lead magnets, social calendar, and resource hub for contractors, retailers, OEMs, distributors, and other personas.
• Executing specific growth marketing and product marketing GTM initiatives as directed by the Director of Corporate Marketing.
• Managing demand generation campaigns including email marketing, channel advertising (LinkedIn, Meta, Google Ads, DSP networks), content marketing, direct mail, and more.
• Creating segmented email campaigns based on buyer personas including contractors, retailers, OEMs, distributors, and more.
• Assisting with product messaging, value propositions, presentations, one-sheets, sales enablement materials and other resources communicating Mediagistic's products.
• Supporting go-to-market planning and execution for new products, features and strategic initiatives across Product, Sales and Marketing.
• Assisting in creating SME slide decks, tradeshow banners, and other promotional assets.
• Executing PR outreach to feature Mediagistic’s SMEs in industry news, podcasts, and webinars.
• Working with the Mediagistic ABM platform to create segmented marketing motions and monitor ABM signals.
• Managing Mediagistic tradeshow closet and collateral, and supporting pre/post-tradeshow campaigns and light field marketing.
• Supporting Product development activities with vendor/partner coordination and cross-functional projects.

Skills

B2B marketing

Content creation

Copywriting

Email marketing

SEO

WordPress

HubSpot MAP

Campaign execution

Project management

Education

Bachelor's degree in Marketing

Tools

HubSpot MAP

WordPress

Google Ads

LinkedIn Ads

Meta Ads

Job description

The Product Marketing Specialist is a high-impact role designed to support Mediagistic’s RevOps & Commercial Growth Team and drive growth marketing initiatives. The role demands expertise in B2B marketing strategies, digital tools (like HubSpot MAP), and a proactive approach to campaign execution and product positioning. The specialist will have a content creator mindset and execute targeted marketing initiatives that generate demand, enhance lead nurturing, and support successful go-to-market execution, while also working with the Corporate Marketing and Product team in a variety of other areas including tradeshows and product development.

Core Responsibilities:

• Content Development: Produce and manage content for the Mediagistic blog, landing pages & lead magnets, organic social media calendar, and resource hub targeted at contractors, retailers, OEMs, distributors, and other personas.
• Growth Marketing / Product Marketing Initiatives: Executing specific campaigns and product marketing GTM initiatives as determined by the Director of Corporate Marketing.
• Demand Generation Campaigns: Working with the Director of Coporate Marketing to execute comprehensive demand-generation campaigns, including email marketing, channel advertising (LinkedIn, Meta, Google Ads, DSP networks), content marketing, direct mail, and more.
• Segmented Email Marketing Campaigns: Create segmented email campaigns based on buyer personas including contractors, retailers, OEMs, distributors, and more.
• Product Positioning & Sales Enablement: Assist with the development of product messaging, value propositions, presentations, one-sheets, sales enablement materials and other resources that clearly communicate Mediagistic's products to internal teams, partners and prospective customers.
• Go-to-Market & Product Launch Support: Support go-to-market planning and execution for new products, features and strategic initiatives, coordinating across Product, Sales and Marketing to ensure teams are prepared for launch.
• Creative and Promotional Projects: Assist in creating SME slide decks, tradeshow banners, and other promotional assets.
• PR and Outreach: Execute consistent PR outreach to feature Mediagistic’s SMEs in industry news, podcasts, and webinars.
• ABM Marketing: Work with the Mediagistic ABM platform to create segmented marketing motions. Prepare “value card” communications around ABM qualified leads, monitor ABM intent signals, and assist the sales team in leveraging these insights.
• Tradeshow Campaign Support: Management of Mediagistic tradeshow closet and collateral, assisting with pre- and post-tradeshow campaigns, and potentially some light field marketing support.
• Product Development Support: Support the Product team with adjacent product-development activities, including vendor and partner coordination, development of internal presentations and supporting materials, documentation, and other cross-functional projects that help move new products and initiatives forward.

Qualifications:

• Bachelor’s degree in Marketing, Journalism, or a related field.
• 3-5 years of digital marketing experience, including a minimum of 1-2 years in multi-channel B2B marketing.
• Minimum 1 year of experience with HubSpot MAP.
• Demonstrable experience running segmented business-to-business email marketing campaigns.
• Strong content creation, copywriting and channel advertising skills. Familiarity with SEO, graphic design and basic website management (Wordpress).
• Exceptional attention to detail with the ability to manage multiple projects.
• Background in marketing for home services industries preferred.
• Excellent verbal and written communication skills with strong interpersonal and relationship-building abilities.
• Demonstrates reliability and is able to meet deadlines.
• Works full-time onsite, 5 days a week at our Hidden River, Tampa offices.

Reporting Structure:

This role reports directly to the Director of Corporate Marketing.

About Mediagistic:

Mediagistic is a full-service agency specializing in marketing for home services and outdoor power equipment industries. Join us to make a measurable impact, drive growth, and shape innovative marketing strategies in a collaborative environment.

Location:

This is an on-site role (Monday–Friday) at our office near Hidden River Parkway (Fletcher & I-75). Hybrid and/or remote work is not available.

• Work is normally performed in a typical interior office environment that requires normal safety precautions such as typical office or administrative work.

Physical Demands:

• Job involves sitting most of the time; walking, lifting, bending, and standing may be minimally required to complete tasks.

Disclaimer:

The above statements are intended to describe the general nature and level of work being performed by persons assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. The above declarations shall not give any employee any right to continued employment by Mediagistic, Inc. or any of its subsidiaries.