B2B Growth Marketing Specialist

Adhesives Research, Inc.; Glen Rock (York County); On-site; USD 60,000 - 75,000; Full time

Job summary

Adhesives Research, Inc. seeks a Marketing Specialist to execute integrated programs across digital marketing, demand generation, content, and sales enablement.

You will collaborate with Sales, Market Development, and Product Management to transform business priorities into targeted initiatives that drive awareness, demand, and pipeline growth. The role covers email, social, website, and content development, with a focus on translating technical information into clear messaging while aligning

Qualifications

• Bachelor's degree in Marketing, Communications, or Public Relations.
• Experience executing integrated marketing campaigns, with demonstrated ability to generate demand, engage customers, enable Sales, and drive business growth.
• Strong written and verbal communication skills, including attention to detail and the ability to translate complex information into clear, compelling content.
• Experience supporting B2B trade shows, conferences, and customer events.
• Proficiency in Microsoft Office, CRM/marketing automation, social media, website, and analytics platforms.
• Familiarity with Adobe Creative Cloud or other creative tools.
• Strong project management, organizational, and analytical skills, with the ability to manage deadlines, collaborate effectively across functions, and use data to improve results.

Responsibilities

• Execute integrated marketing campaigns that generate qualified leads, engage target accounts, and contribute to sales pipeline growth.
• Partner with Sales to identify growth opportunities and develop targeted campaigns, content, and communications that advance customer and prospect relationships.
• Track campaign performance, lead generation, conversion, and pipeline contribution to continuously improve marketing effectiveness.
• Develop and execute email, social media, website, and digital marketing initiatives that increase brand awareness, engagement, and demand.
• Promote compelling customer-facing content and translate complex technical information into clear, relevant messaging across digital channels, collateral, presentations, and sales materials.
• Maintain website content, support SEO and digital optimization, and ensure content aligns with brand standards and business priorities.
• Collaborate with Sales, Market Development, and Product Management to develop marketing materials and targeted programs that help open customer conversations, strengthen strategic accounts, and advance opportunities.
• Identify opportunities to leverage and repurpose content across markets, products, applications, and priority accounts.
• Develop recurring marketing reports and use performance data to identify opportunities to improve efficiency, engagement, lead quality, and business impact.
• Plan and execute trade shows, conferences, and customer events, managing timelines, vendors, materials, promotions, and deliverables.
• Drive pre- and post-event marketing activities designed to increase engagement, generate leads, and convert event participation into Sales opportunities.
• Provide support to the Global Brand Communications Manager with promoting the AR brand across digital channels, marketing materials, events, internal communications, and other customer touchpoints.
• Develop and coordinate internal communications that reinforce company priorities, culture, and brand messaging.

Skills

Demand Generation

Content Marketing

Email Marketing

Event Planning

Digital Marketing

CRM/MA

Analytics

SEO

Brand Messaging

Cross-functional Collaboration

Education

Bachelor's degree in Marketing, Communications, or Public Relations

Tools

Salesforce

HubSpot

Marketo

Google Analytics

Adobe Creative Cloud

Job description

Adhesives Research, Inc. seeks a Marketing Specialist to execute integrated programs across digital marketing, demand generation, content, and sales enablement.

You will collaborate with Sales, Market Development, and Product Management to transform business priorities into targeted initiatives that drive awareness, demand, and pipeline growth. The role covers email, social, website, and content development, with a focus on translating technical information into clear messaging while aligning