Demand Gen & Brand Growth Specialist

Adhesives Research, Inc.; Pennsylvania; Presencial; USD 65.000 - 85.000; Jornada completa

Descripción de la vacante

Adhesives Research, Inc. is seeking a Marketing Specialist to drive integrated programs across digital channels, content development, and events.

You will work closely with Sales, Market Development, and Product Management to translate priorities into targeted initiatives that increase awareness and generate qualified leads. The role involves demand generation, sales enablement, and internal communications to strengthen the AR brand.

Formación

• Bachelor's degree in Marketing, Communications, or Public Relations.
• Experience executing integrated marketing campaigns and driving demand.
• Strong written and verbal communication; ability to translate complex information into clear content.
• Experience supporting B2B trade shows, conferences, and customer events.
• Proficiency with Microsoft Office, CRM/marketing automation, social media, websites, and analytics tools.
• Familiarity with Adobe Creative Cloud or similar tools.
• Excellent project management, organizational, and analytical skills.

Responsabilidades

• Execute integrated marketing campaigns to generate qualified leads and support sales pipeline growth.
• Develop and manage digital marketing initiatives across email, social media, website, and content.
• Plan and execute trade shows, conferences, and customer events with timelines and vendors.
• Support brand communications across digital channels, materials, and internal communications.
• Collaborate across Sales, Market Development, and Product Management to enable demand generation and growth.

Conocimientos

Communication skills

Project management

Analytical skills

Content development

Educación

Bachelor's degree in Marketing, Communications, or Public Relations

Herramientas

Microsoft Office

CRM/ marketing automation

Social media tools

Web analytics platforms

Adobe Creative Cloud

Descripción del empleo

Adhesives Research, Inc. is seeking a Marketing Specialist to drive integrated programs across digital channels, content development, and events.

You will work closely with Sales, Market Development, and Product Management to translate priorities into targeted initiatives that increase awareness and generate qualified leads. The role involves demand generation, sales enablement, and internal communications to strengthen the AR brand.