B2B Growth Marketing Manager

Pinterest, Inc.; Oregon; Hybrid; USD 110,000 - 227,000; Full time

Job summary

Pinterest is seeking a seasoned growth marketer to lead SMB acquisition. You will define strategy, target high-potential segments, and build an integrated roadmap centered on paid media and owned channels. You’ll craft compelling SMB value propositions and guide creative with partners.

You will own performance measurement across the funnel, drive testing, and collaborate with product, analytics, and regional teams to scale programs while applying AI-enabled insights responsibly.

Qualifications

• 7+ years in growth or demand generation marketing.
• Experience acquiring SMBs or B2B customers with measurable results.
• Strong growth strategy, segmentation, funnel analysis.
• Proven cross-functional collaboration with multiple teams.
• Experience using AI-enabled marketing tools.

Responsibilities

• Define and lead the SMB acquisition strategy.
• Build an integrated SMB acquisition roadmap for paid media.
• Develop SMB value propositions and campaign narratives.
• Own creative strategy in partnership with Creative.
• Own performance measurement across the acquisition funnel.
• Design and execute a rigorous testing agenda.
• Partner with Product Marketing, Product, Analytics, Sales, Business Development, Creative, Finance, and regional teams to bring programs to market.

Skills

Growth marketing

Performance marketing

Lifecycle marketing

B2B marketing

Analytical thinking

Cross-functional leadership

Strategic thinking

Communication skills

AI-enabled tools

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads

LinkedIn Ads

Analytics tools

Job description

About Pinterest:

Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product.Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible.At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI.Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here.

What you’ll do

• Demonstrated experience developing, managing, or setting strategy for paid acquisition programs, with particular depth in Google Search, Performance Max, and other Google Ads products. Experience with Meta, LinkedIn, and Reddit is a plus.
• Define and lead the B2B acquisition strategy for SMBs, identifying the highest‑potential customer segments, use cases, markets, messages, and channels to drive efficient growth.
• Build an integrated SMB acquisition roadmap centered on paid media and complemented by owned channels, partner opportunities, and other scalable levers.
• Develop compelling SMB value propositions and campaign narratives that clearly articulate why businesses should advertise on Pinterest.
• Own creative strategy in partnership with Creative.
• Own performance measurement across the acquisition funnel, including qualified sign-ups, activation, early advertiser success, cost efficiency, and downstream business value.
• Design and execute a rigorous testing agenda to improve targeting, creative, landing experiences, incentives, onboarding, and channel mix.
• Partner with Product Marketing, Product, Analytics, Sales, Business Development, Creative, Finance, and regional teams to bring programs to market and turn learnings into action.
• Translate customer research, market signals, and campaign data into actionable insights that inform growth strategy and product priorities.
• Establish clear operating rhythms, dashboards, and executive‑ready communications that keep stakeholders aligned on performance, risks, decisions, and opportunities.
• Use AI and automation thoughtfully to accelerate research, analysis, ideation, and operational workflows, while applying sound judgment and maintaining ownership of output quality.

What we’re looking for

• Bachelor’s degree in a relevant field such as Marketing, Business, Economics, Communications, Analytics, or a related discipline, or equivalent experience.
• Minimum 7 years of experience in growth marketing, demand generation, performance marketing, lifecycle marketing, product marketing, or a related B2B marketing discipline.
• Demonstrated experience acquiring and activating small‑business, self‑serve, or B2B customers in a measurable, performance‑oriented environment.
• Strong command of growth strategy and experimentation, including audience segmentation, funnel analysis, channel optimization, messaging, and conversion‑rate improvement.
• Exceptional analytical judgment: able to define success metrics, synthesize quantitative and qualitative signals, and make clear tradeoffs amid ambiguity.
• Track record of leading cross‑functional initiatives without direct authority and aligning diverse stakeholders around a shared plan.
• Ability to move fluidly between strategy and execution—setting the direction while remaining close to the details of campaigns, creative, measurement, and customer experience.
• Strong written and verbal communication skills, including the ability to influence senior leaders with clear, concise recommendations.
• Demonstrated experience using AI‑enabled tools to accelerate marketing workflows or customer analysis, alongside a clear approach to validating accuracy, protecting quality, and applying critical thinking.

Preferred qualifications

• Experience marketing advertising, marketplace, SaaS, creator, ecommerce, or other self‑serve business products.
• Experience building a new growth motion, channel, or customer segment from an early stage through scale.
• Familiarity with SMB needs, barriers, and buying behavior.
• Experience working in a global, matrixed organization.

Relocation Statement

This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.

In-Office Requirement Statement

We recognize that the ideal environment for work is situational and may differ across departments. What this looks like day‑to‑day can vary based on the needs of each organization or role. This role will need to be in the office for in‑person collaboration 1-2 times/quarter and therefore can be situated anywhere in the country.

#LI-REMOTE#LI-ARMM78At Pinterest we believe the workplace should be equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for equity. Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise.Information regarding the culture at Pinterest and benefits available for this position can be found here. US based applicants only$110,494—$227,486 USD

Our Commitment to Inclusion

Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you require a medical or religious accommodation during the job application process, please complete this form for support.

By submitting this application, I certify that all information submitted in my application and throughout the hiring process is true, accurate, and complete to the best of my knowledge. I understand that any false statement, omission, or misrepresentation may disqualify me from employment consideration or result in termination if discovered after hire.