B2B Growth Marketing Lead - Demand Gen & Automation

Charles Schwab; Richfield Township (OH); Hybrid; USD 95,000 - 125,000; Full time

Benefits offered by this job

401(k) match

Paid time off

Parental leave

Tuition reimbursement

Health insurance

Job summary

Charles Schwab is seeking a marketing professional to design, execute, and optimize full-funnel lead generation programs that turn B2B prospects into qualified sales leads. You will partner with sales and cross-functional teams to improve lead quality, pipeline performance, and ROI using Salesforce CRM and Marketo.

You will lead demand generation, nurture initiatives, and optimize lead management processes, while analyzing campaign performance and driving measurable business impact.

Qualifications

• 5-7 years of relevant B2B marketing experience.
• Experience partnering with sales to generate leads and build pipeline.
• Strong knowledge of Salesforce CRM, lead management, and reporting.
• Experience with Marketo for nurture, segmentation, and scoring.

Responsibilities

• Lead demand generation and pipeline acceleration initiatives.
• Develop and optimize lead qualification, routing, scoring, and reporting processes.
• Create and optimize campaigns using Salesforce and Marketo, including nurture journeys.

Skills

B2B marketing

Demand generation

Sales enablement

Marketing communications

Salesforce CRM

Marketo

Lead management

Content marketing

Digital campaigns

Webinars & events

Analytics

Project management

Go-to-market strategy

Cross-functional collaboration

Tools

Salesforce

Marketo

Job description

Charles Schwab is seeking a marketing professional to design, execute, and optimize full-funnel lead generation programs that turn B2B prospects into qualified sales leads. You will partner with sales and cross-functional teams to improve lead quality, pipeline performance, and ROI using Salesforce CRM and Marketo.

You will lead demand generation, nurture initiatives, and optimize lead management processes, while analyzing campaign performance and driving measurable business impact.