B2B Marketing Lead Gen Manager | Salesforce & Marketo

Charles Schwab; Omaha (NE); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

401(k) match + Employee stock purchase

Sabbatical after 5 years

Parental leave and family benefits

Tuition reimbursement

Health, dental, vision insurance

Job summary

Schwab Workplace Services is hiring a marketing leader focused on full-funnel lead generation, nurture, and pipeline acceleration. The role partners with sales and business leaders to optimize CAC and ROI, using Salesforce and Marketo to improve lead quality and conversion across channels.

Strong analytical and cross-functional skills are essential for driving measurable growth. Hybrid work arrangement with a focus on scalable demand generation, content-driven campaigns, and collaboration with

Qualifications

• 5-7 years in B2B marketing, demand generation, sales enablement, or marketing communications.
• Proven experience partnering with sales to generate leads, create pipeline, and support revenue growth.
• Strong knowledge of Salesforce CRM, including lead management, reporting, and campaign performance tracking.
• Experience using Marketo to execute lead nurture, segmentation, and automated campaigns.
• Experience building lead-management processes to improve lead quality and conversion.
• Experience using thought leadership, content marketing, digital campaigns, webinars, and events to generate demand and pipeline growth.
• Strong analytical, project management, and strategic thinking skills with a track record of business impact.
• Experience in demand generation and GTM strategies that support growth.
• Excellent written and verbal communication; strong cross-functional collaboration.

Responsibilities

• Partner with leaders and sales to develop marketing programs aligning to sales strategy.
• Lead demand generation, nurture, and pipeline acceleration initiatives.
• Leverage content, events, and assets to drive demand and capture new leads.
• Develop and optimize lead management processes: qualification, routing, scoring, tracking, reporting.
• Use Salesforce and Marketo to build, execute, and optimize campaigns and journeys.
• Monitor campaign, lead, and pipeline performance; provide actionable insights.
• Create targeted campaigns and content to support acquisition and conversion.
• Collaborate with sales/service teams to support communications and onboarding.
• Share best practices with Retail Marketing and Advisor Services partners.
• Support evolution of the marketing tech stack and integrated channel strategy.

Skills

B2B marketing

Demand generation

Lead management

Marketing automation

Campaign analytics

Cross-functional collaboration

Strategic thinking

Communication

Tools

Salesforce CRM

Marketo

Job description

Schwab Workplace Services is hiring a marketing leader focused on full-funnel lead generation, nurture, and pipeline acceleration. The role partners with sales and business leaders to optimize CAC and ROI, using Salesforce and Marketo to improve lead quality and conversion across channels.

Strong analytical and cross-functional skills are essential for driving measurable growth. Hybrid work arrangement with a focus on scalable demand generation, content-driven campaigns, and collaboration with