B2B Growth Marketer - Demand Gen & Paid Acquisition

Pangram Labs Inc.; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive salary and equity

Health, dental, and vision insurance

Free lunch at the office

Job summary

Pangram Labs Inc. seeks a Growth marketer to build and scale paid channels for B2B demand in a fast-growing AI safety company.

Reporting to the Head of Growth, you’ll define ICPs, set scoring, and hand leads to sales while optimizing CAC and ROAS across multiple channels. You’ll own demand generation, conversions, and lifecycle nurture from first touch to sales conversation, collaborate with product, performance, brand, and content, and reallocate budget toward what closes.

Qualifications

• 5 to 8 years running paid acquisition across multiple channels.
• Experience building channels from zero.
• Demonstrated understanding of high-quality creative and copy that convert.
• Hands-on with conversion measurement, CAC, ROAS, and other reporting metrics.

Responsibilities

• Define the buyer and the lead.
• Generate demand through paid, SEO, content, events, outbound support.
• Convert and nurture leads from first touch to sales conversation.
• Align with sales via shared definitions, handoff SLAs, and feedback on lead quality.
• Measure and reallocate budget toward channels that close.

Skills

Paid acquisition

Multi-channel

Conversion measurement

CAC/ROAS metrics

Job description

Pangram Labs Inc. seeks a Growth marketer to build and scale paid channels for B2B demand in a fast-growing AI safety company.

Reporting to the Head of Growth, you’ll define ICPs, set scoring, and hand leads to sales while optimizing CAC and ROAS across multiple channels. You’ll own demand generation, conversions, and lifecycle nurture from first touch to sales conversation, collaborate with product, performance, brand, and content, and reallocate budget toward what closes.