B2B Lifecycle Marketing Manager

ElevenLabs; United States; Remote; USD 120,000 - 170,000; Full time

Benefits offered by this job

Innovative culture

Growth paths

Learning stipend

Social travel stipend

Annual offsite

Co-working stipend

Job summary

ElevenLabs is seeking a remote B2B Lifecycle Marketing Manager to own email, in-product, and nurture programs driving from first touch to closed revenue and expansion. You will bridge marketing, sales, and product usage data to build scalable lifecycle experiences using HubSpot, Salesforce, and AI-powered automation.

You’ll own lead scoring, ABM programs, and the marketing-to-sales handoff with RevOps, ensuring timely, data-driven engagement across self-serve and enterprise journeys.

Qualifications

• 4+ years in B2B lifecycle, demand gen, or marketing automation roles.
• Deep proficiency in building workflows and automated nurture programs.
• Experience running ABM programs for target accounts.
• Strong analytical skills and ability to translate data into actions.

Responsibilities

• Design, build, and optimize lifecycle and nurture campaigns across email, in-product, and other channels for self-serve (PQL) and enterprise (MQL/SQL) funnels.
• Own lead scoring and segmentation models in HubSpot, routing and prioritizing based on fit and intent signals.
• Manage marketing-to-sales handoff with RevOps and Sales; ensure clean data and clear SLAs.
• Build and run ABM programs for enterprise accounts in collaboration with Sales and content teams.
• Use AI-driven workflows to personalize content and accelerate time-to-launch on new programs.
• Report on pipeline and revenue influence and prioritize improvements.
• Continuously test messaging, timing, and triggers from signup to expansion.

Skills

B2B lifecycle marketing

Marketing automation

ABM programs

HubSpot proficiency

Salesforce knowledge

Lead scoring

Cross-functional collaboration

Data analysis

Tools

HubSpot

Salesforce

Job description

About ElevenLabs

ElevenLabs is an AI research and product company transforming how we interact with technology.

We launched in January 2023 with the first human-like AI voice model. Today, we serve millions of users and thousands of businesses - from fast-growing startups to large enterprises like Deutsche Telekom and Meta. Our investors are some of the world’s most prominent, including Andreessen Horowitz, ICONIQ Growth and Sequoia. We’ve raised $781M in funding and our last valuation was $11B - multiples of 11, always.

We have expanded from voice into three main platforms:

• ElevenAgents enables businesses to deliver seamless and intelligent customer experiences, with the integrations, testing, monitoring, and reliability necessary to deploy voice and chat agents at scale.

• ElevenCreative empowers creators and marketers to generate and edit speech, music, image, and video across 70+ languages.

• ElevenAPI gives developers access to our leading AI audio foundational models.

Everything we do is the result of the creativity and commitment of our team - builders doing the best work of their lives. We are researchers, engineers, and operators. IOI medalists and ex-founders. If you want to work hard and create lasting positive impact, we want to hear from you.

How we work

• High-velocity: Rapid experimentation, lean autonomous teams, and minimal bureaucracy.

• Impact not job titles: We don’t have job titles. Instead, it’s about the impact you have. No task is above or beneath you.

• AI first: We use AI to move faster with higher-quality results. We do this across the whole company—from engineering to growth to operations.

• Excellence everywhere: Everything we do should match the quality of our AI models.

• Global team: We prioritize your talent, not your location.

What we offer

• Innovative culture: You’ll be part of a generational opportunity to define the trajectory of AI, surrounded by a team pushing the boundaries of what’s possible.

• Growth paths: Joining ElevenLabs means joining a dynamic team with countless opportunities to drive impact - beyond your immediate role and responsibilities.

• Learning & development : ElevenLabs proactively supports professional development through an annual discretionary stipend.

• Social travel : We also provide an annual discretionary stipend to meet up with colleagues each year, however you choose.

• Annual company offsite: Each year, we bring the entire team together in a new location - past offsites have included Croatia and Italy.

• Co-working : If you’re not located near one of our main hubs, we offer a monthly co-working stipend.

About the Role

We’re looking for a B2B Lifecycle Marketing Manager to own the email, in-product, and nurture programs that turn interest into pipeline across ElevenLabs’ B2B funnel. This role sits at the center of our growth engine — connecting marketing, sales, and product usage data into lifecycle programs that move prospects and customers from first touch to closed revenue, and beyond into expansion.

You’ll build the systems that score, segment, and nurture leads at scale — from PQLs signing up for our API and Agents platforms, to enterprise buyers moving through longer sales cycles. You’ll partner closely with Sales, RevOps, and Product to make sure the right message reaches the right account at the right moment, and that every handoff between marketing and sales is clean, fast, and measurable.

This is a builder’s role. You’ll own the tooling (HubSpot, Salesforce) and the strategy behind it — using AI to personalize and automate at a scale a fully manual team never could.

Key Responsibilities

• Design, build, and continuously optimize lifecycle and nurture campaigns across email, in-product, and other owned channels for both self-serve (PQL) and enterprise (MQL/SQL) funnels

• Own lead scoring and segmentation models in HubSpot, ensuring leads are routed and prioritized based on fit and intent signals

• Manage the marketing-to-sales handoff in partnership with RevOps and Sales — clean data, clear SLAs, tight feedback loops

• Build and run ABM programs for target enterprise accounts, coordinating with Sales and content on account-specific messaging

• Use AI-driven workflows to personalize content, automate segmentation, and reduce time-to-launch on new lifecycle programs

• Report on pipeline and revenue influence from lifecycle programs, and use that data to prioritize what to build next

• Continuously test and iterate on messaging, timing, and triggers across the funnel — from signup to expansion

Who You Are

You think in funnels and systems, not one-off campaigns. You’re equally comfortable in the weeds of a HubSpot workflow and in a room with Sales talking about pipeline quality. You default to testing and measuring rather than guessing, and you’re excited about using AI to do more with less — automating the repetitive work so you can focus on strategy and experimentation. You move fast, take ownership of outcomes, and collaborate easily across marketing, sales, and product.

What You Bring

• 4+ years in B2B lifecycle, demand gen, or marketing automation roles, ideally at a high-growth SaaS company

• Deep proficiency in HubSpot — building workflows, scoring models, and automated nurture programs

• Working knowledge of Salesforce and how marketing and sales data connect end-to-end

• Experience building and managing lead scoring and MQL/SQL/PQL funnels

• Experience running or supporting ABM programs for target accounts

• Strong analytical skills — comfortable owning funnel metrics and translating data into action

• Excellent cross-functional communication, especially with Sales and RevOps

Nice to Have

• Experience building AI-powered marketing workflows — for personalization, content generation, or campaign automation

• Experience marketing to developer or technical buyer personas

• Familiarity with product-led growth motions and PQL-to-enterprise conversion

• SQL or basic data querying skills

Growth potential

We believe in hiring the best talent in the world to make an impact in the right role at the right time. At ElevenLabs, strong performance creates opportunities for growth. Here are some of the career paths you can expect after excelling in this role:

• Lead social strategy across all ElevenLabs brands and sub-brands as the social function scales

• Move into a broader content role spanning video, editorial, and social

• Expand into brand marketing or creative direction as the growth team evolves

Location

This role is remote and can be executed globally. If you prefer, you can work from our offices in London, New York, Madrid, Warsaw and many more.

#LI-Remote