B2B Growth & GTM Strategist

Nelnet, Inc.; Nebraska; Hybrid; USD 140,000 - 150,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

HSA/FSA

Job summary

Nelnet, Inc. is seeking a Venture Growth Manager to develop and execute strategies that drive customer acquisition, revenue growth, and market adoption for new products.

You’ll lead cross-functional initiatives across marketing, sales, product and customer experience using data and experiments to identify scalable opportunities. The role requires 6+ years in growth, GTM or related disciplines, with a track record of launching or scaling B2B products and influencing strategic decisions across

Qualifications

• Bachelor's degree required or equivalent experience.
• 6+ years of experience in growth, go-to-market, business development, sales, marketing or related fields.
• Experience developing and executing customer acquisition or revenue-growth strategies.
• Experience using data to drive decisions and leading cross-functional initiatives.
• Experience launching or scaling B2B products/services with revenue from $0–$1M.

Responsibilities

• Develop go-to-market strategies including target customers, positioning, pricing and channels.
• Build and execute customer acquisition strategies across multiple channels.
• Lead customer discovery, demonstrations, pilots and negotiations to validate demand and drive revenue.
• Analyze market and performance data to identify growth opportunities and improve metrics.
• Design experiments to evaluate channels, messaging and pricing hypotheses.
• Collaborate with product, marketing, sales, operations and legal to translate insights into decisions.
• Define onboarding, adoption, retention, expansion and advocacy strategies across the lifecycle.
• Establish scalable growth processes, metrics and documentation for consistent execution.
• Create playbooks and best practices to enable commercialization across teams.

Skills

Strategic Thinking

Consultative Selling

Solutioning

Customer Needs Analysis

Data Analysis & Visualization

Cross-Functional Leadership

Education

Bachelor's degree in Business/Marketing/Communications/Economics

Advanced degree or relevant professional training

Job description

Nelnet, Inc. is seeking a Venture Growth Manager to develop and execute strategies that drive customer acquisition, revenue growth, and market adoption for new products.

You’ll lead cross-functional initiatives across marketing, sales, product and customer experience using data and experiments to identify scalable opportunities. The role requires 6+ years in growth, GTM or related disciplines, with a track record of launching or scaling B2B products and influencing strategic decisions across