B2B Event Marketing Manager

Go Fractional; San Francisco (CA); Remote; USD 119,000 - 150,000; Full time

Benefits offered by this job

New hire equity grant

Annual refresh grants

Job summary

Instacart is seeking a hands-on contractor to own its commercial event calendar for six months, ensuring every industry presence—from Cannes Lions to Expo West and Shoptalk Europe—is executed on time, on budget, and with measurable impact.

You will coordinate logistics, manage vendors, and produce assets in partnership with marketing and sales, while building plans, tracking budgets, and implementing a robust event performance framework.

Qualifications

• 5 to 10 years of B2B event marketing experience.
• Hands-on Cannes Lions experience required.
• Strong written and verbal communication skills.

Responsibilities

• Own Instacart's B2B event calendar across tradeshows, executive programs, and hospitality.
• Coordinate logistics, vendor relationships, and cross-functional collaboration.
• Produce event assets with marketing and sales to ensure brand consistency.
• Manage project plans, timelines, and budgets with visibility for stakeholders.
• Implement a measurement framework to track event performance and informs investments.
• Oversee vendor contracts and invoicing to keep operations smooth.

Skills

B2B event marketing

Cannes Lions

Contract negotiation

Vendor management

Written and verbal communication

Tools

Cvent

Salesforce

Google Sheets

Excel

Job description

Role Overview

Instacart's commercial event calendar, spanning premier industry tradeshows like Cannes Lions, Expo West, and Shoptalk Europe alongside owned executive programs and bespoke cultural hospitality experiences, needs dedicated, hands-on ownership for the next six months. This contract role exists to ensure every Instacart presence at a major industry event is executed with precision, on budget, and with measurable impact.

Responsibilities

• Manage Instacart's B2B event calendar executed flawlessly across premier tradeshows (Cannes Lions, Expo West, Shoptalk Europe), executive programs, and bespoke hospitality experiences, with every event delivered on time and within budget
• Coordinate event logistics, vendor relationships, and cross-functional coordination across Sales, Corp Comms, Product Marketing, Growth Marketing, and Creative
• Produce event creative assets in close partnership with marketing, creative, and sales teams, ensuring consistent brand representation across all touchpoints
• Build and maintain project plans, timelines, and budgets per event, giving stakeholders across Sales, Corp Comms, Product Marketing, Growth Marketing, and Creative clear visibility and alignment throughout
• Implement a reporting and measurement framework that captures event performance and informs future investment decisions
• Manage vendor and contract relationships efficiently, with invoicing and negotiations handled smoothly to keep event operations running without friction

Qualifications

• 5 to 10 years of B2B event marketing experience
• Hands-on Cannes Lions experience required
• Proven track record managing high-profile tradeshows and industry events
• Highly organized, with the ability to manage multiple events simultaneously in a fast-paced environment
• Strong written and verbal communication skills
• Experience with contract negotiation and vendor invoicing
• Comfortable with administrative duties and operational support
• Ability to travel 2 to 4 times during the contract period

Preferred Skills

• Experience with Cvent, Salesforce, Google Sheets, or Excel
• Experience with events in the eCommerce, AdTech, and/or CPG marketing industries
• Experience managing large-scale events (100 to 600+ attendees)

Compensation & Work Arrangement

• 6-Month Contract
• $119-150k (salary dependent on location)
• New hire equity grant as well as annual refresh grants
• Remote from US