Event Marketing Manager

Bobyard; San Francisco (CA); On-site; USD 120,000 - 140,000; Full time

Benefits offered by this job

Medical, dental, and vision

401(k) with match up to 4%

Catered lunch in the office

Commute stipend

Equity

Job summary

Bobyard is hiring for an events leader in San Francisco to own our trades-focused events program, set strategy, and manage a multi-million dollar calendar. You will run major booths and on-floor shows, then drive meetings into the pipeline with SDRs and AEs.

You will track costs, optimize event ROI, and report results to leadership. A 30% travel schedule and hands-on booth execution are expected in this role.

Qualifications

• 4+ years in event marketing or field marketing at a B2B company.
• Owns events strategy and budget.
• Runs 12+ events per quarter across major booths to walk-the-floor shows.
• Manages event budgets and cost per meeting for shows.
• Works well with sales and handles pushback on plans.
• Strong vendor management and contract negotiation.
• Calm under pressure with on-time booth operation and plan adjustments.
• Willing to travel ~30% to convention centers for multi-day shows.

Responsibilities

• Set the events strategy and annual calendar, tier every event, and set a meetings target.
• Own the event budget and negotiate sponsorships, booth space, and vendor contracts.
• Run booth logistics end to end: exhibitor deadlines, shipping, booth build, staffing, and on-site execution.
• Work with SDRs and AEs to book meetings before shows and staff the booth.
• Enter leads into HubSpot and route to the right rep within 48 hours after show ends.
• Report event costs and returns to leadership and decide which events to drop or expand.
• Write the playbook so each show runs faster than the last.

Skills

Event marketing

Budget management

Sales collaboration

Vendor negotiation

Campaign planning

Travel readiness

Cross-functional coordination

Tools

HubSpot

Salesforce

Job description

Construction is a multi-trillion-dollar industry that still estimates by hand. Contractors measure and count materials off drawings manually, and it caps how many jobs they can bid. Bobyard uses computer vision and NLP to automate takeoffs and estimates, so contractors bid faster and win more. We raised a $35M Series A led by 8VC, with Primary and Pear, and we're growing fast.

About the role

Contractors buy from people they've met, and a lot of those meetings happen on a trade show floor. You'll own Bobyard's events program across the trades we serve: landscaping, electrical, mechanical, concrete, and more. You'll set our events strategy, decide which events are worth it, run the biggest ones yourself, and report what each one returned in meetings and pipeline. You'll partner closely with sales, and plans will change often. The work is physical and show weeks are long. The payoff is knowing exactly which events win us customers.

What you'll do

• Set the events strategy and annual calendar, tier every event, and set a meetings target for each one before we sign

• Own the event budget and negotiate sponsorships, booth space, and vendor contracts

• Run booth logistics end to end: exhibitor deadlines, shipping, booth build, staffing, and on-site execution

• Work with our SDRs and AEs to book meetings before every show and staff the booth with the right people

• Get every lead into HubSpot and in front of the right rep within 48 hours of the show closing

• Report what each event cost and returned to leadership, and decide which events to drop, keep, or expand

• Write the playbook so each show runs faster than the last

What we're looking for

• 4+ years in event marketing or field marketing at a B2B company, including owning an events strategy and budget

• You've run 12 or more events a quarter, from major booths to walk-the-floor shows, contract to follow-up

• You've managed an event budget and can tell us the cost per meeting for shows you ran

• You work well with sales, including when they push back on your plan

• Strong vendor management and contract negotiation

• Calm under pressure. A crate goes missing at 6am and the booth still opens on time. The plan changes the night before and you adjust.

• Comfortable traveling about 30%, often to convention centers for several days at a time

Nice to have

• Construction, trades, or industrial trade show experience

• Experience routing event leads in HubSpot or Salesforce

• Experience bringing customers to the booth or onto a speaking panel

• Experience as the first or only events hire at a startup

What we offer

• $120K–$140K base + equity (4-year vest, 1-year cliff)

• Medical, dental, and vision coverage

• 401(k) with a 100% match up to 4%

• Catered lunch in the office and $70 a month toward your commute

• A calendar and budget that are yours to shape, with results our leadership reads
  

Location

Full-time, in person at our San Francisco office (101 2nd Street), 4 days a week.

On sponsorship

We are not able to sponsor work visas for this role at this time.

Come build with us!