B2B Field Marketing Lead — Events & Pipeline Growth

OnSide Support Coordination; Richmond (VA); On-site; USD 70,000 - 100,000; Full time

Job summary

Onside is seeking a field marketing lead to own our event presence, regional campaigns and partner activity. You will decide where we invest and shape the calendar and budget. At each event, you’ll ensure the stand, messaging, merchandise and people are aligned for impact.

You’ll brief Revenue and Customer Success teams, ensure follow-ups, and measure ROI to guide future plans. You’ll work to maximize pipeline influence while staying organized and data-driven.

Qualifications

• Experience running a B2B field marketing program from trade shows to regional campaigns.
• Ability to link events to pipeline and report ROI.
• Experience managing an events budget and negotiating with vendors/venues.

Responsibilities

• Own Onside's field marketing program, including event presence and regional campaigns.
• Brief Revenue and Customer Success teams for each event or campaign, defining roles and follow-ups.
• Measure outcomes and ROI to inform the next calendar and budget plan.
• Plan and optimize the events calendar and investment based on pipeline impact.

Skills

Field marketing

B2B events

ROI reporting

Vendor management

Sales alignment

Job description

Onside is seeking a field marketing lead to own our event presence, regional campaigns and partner activity. You will decide where we invest and shape the calendar and budget. At each event, you’ll ensure the stand, messaging, merchandise and people are aligned for impact.

You’ll brief Revenue and Customer Success teams, ensure follow-ups, and measure ROI to guide future plans. You’ll work to maximize pipeline influence while staying organized and data-driven.