Event & Field Marketing Manager – Antom U.S.

Ant International; Sunnyvale (CA); On-site; USD 120,000 - 200,000; Full time

Job summary

Ant International is seeking an experienced Event & Field Marketing Manager to lead planning and execution of B2B event marketing programs across the U.S. market. You will own end-to-end event management, including conferences, trade shows, company-hosted events, executive engagements, and partner events, driving pipeline growth and brand awareness.

The role collaborates with U.S. Marketing, Sales, Business Development, and global marketing teams to ensure programs align with commercial

Qualifications

• 5+ years of experience in B2B event marketing, field marketing, or integrated marketing.
• Proven experience managing conferences, trade shows, sponsorships, and executive events.
• Strong project management, budget management, and vendor negotiation skills.

Responsibilities

• Develop and manage the U.S. event marketing calendar in alignment with regional priorities.
• Plan and execute end-to-end event management including venues, sponsorships, booths, speakers, and registration.
• Identify opportunities to improve event effectiveness and audience engagement.
• Coordinate internal stakeholders, agencies, vendors, and event organizers to ensure smooth execution.
• Establish and track event KPIs (attendance, leads, pipeline contribution, ROI) and post-event follow-up.

Skills

Event marketing

Project management

Budget management

Vendor negotiation

Cross-functional collaboration

Job description

We are seeking an experienced Event & Field Marketing Manager to lead the planning and execution of B2B event marketing programs across the U.S. market.

This role will own end-to-end event management, including industry conferences, trade shows, company-hosted events, executive engagements, and partner events. The ideal candidate is a strategic thinker and hands‑on executor who can translate business objectives into impactful event experiences that strengthen brand awareness, engage target customers, and contribute to pipeline growth.

The role will work closely with U.S. Marketing, Sales, Business Development, and global marketing teams to ensure event programs are aligned with commercial priorities.

Key Responsibilities

• Develop and manage the U.S. event marketing calendar in alignment with regional marketing and business priorities.
• Evaluate and recommend industry conferences, sponsorships, partner events, and company-hosted programs.
• Define event objectives, target audiences, budgets, KPIs, and execution plans.
• Identify opportunities to improve event effectiveness and audience engagement.

2. End-to-End Event Management

• Independently manage event planning and execution, including venues, sponsorships, booth production, vendors, speakers, registration, and onsite operations.
• Coordinate internal stakeholders, agencies, vendors, and event organizers.
• Manage event budgets, timelines, contracts, and deliverables.
• Ensure brand consistency and high-quality execution across all events.

3. Field Marketing & Audience Engagement

• Partner with regional Marketing and Sales teams to identify target accounts and priority customer segments.
• Plan and execute executive dinners, roundtables, customer events, and targeted field marketing programs.
• Support pre-event promotion, attendee acquisition, onsite engagement, and post-event campaigns.
• Collaborate with digital and content marketing teams to maximize event reach and impact.

4. Partner & Stakeholder Management

• Manage event-related collaboration with strategic partners and industry associations.
• Coordinate speakers, executives, customers, and partners for event participation.
• Work cross-functionally with regional and global teams to ensure smooth execution and alignment.

5. Performance Measurement & Optimization

• Establish and track event KPIs, including attendance, qualified leads, target-account engagement, meetings, pipeline contribution, and ROI.
• Partner with Sales and Marketing Operations to ensure effective lead capture, CRM tracking, and post-event follow-up.
• Prepare event performance reports and recommend improvements.
• Develop scalable event processes, playbooks, and best practices.

Qualifications

• 5+ years of experience in B2B event marketing, field marketing, or integrated marketing.
• Proven experience managing conferences, trade shows, sponsorships, and executive events.
• Strong project management, budget management, and vendor negotiation skills.
• Experience collaborating

The US base salary range for this full-time position is $120,000-200,000. Our salary ranges are determined by role, level, and location. This salary range may be inclusive of several career levels at Ant International and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and relevant education or tra

ining. Additional benefits for this role may include: company bonus, 401(k) plan; medical, dental, and vision benefits etc.