B2B Ecommerce Platform Lead — Adoption & GTM

wabashcareers; United States; Remote; USD 140,000 - 200,000; Full time

Job summary

Wabash invites a seasoned Product Manager, Digital Commerce, to own the strategy and execution of our B2B ecommerce platform. You will shape multi-quarter roadmaps, align engineering, UX, data, and commercial teams, and drive adoption across customers and channel partners.

You'll lead GTM planning, translate pricing and contract structures into product decisions, and mentor junior PMs. This IC role has broad cross-functional impact at Wabash.

Qualifications

• 8+ years of product management experience for digital products.
• Direct experience managing B2B ecommerce platforms including ordering, catalog/configuration, and dealer/distributor capabilities.
• Proven ability to own go-to-market strategy and work cross-functionally to drive adoption and channel outcomes.
• Fluency in B2B commerce models, pricing structures and channel dynamics.
• Strong technical depth for architectural discussions and system integrations.
• Experience influencing Directors and senior stakeholders with structured narratives.
• Expertise in product discovery and translating insights into roadmap direction.
• Excellent written and verbal communication across internal and external audiences.

Responsibilities

• Own multi-quarter vision, strategy, and roadmap for the B2B ecommerce platform (ordering, self-service checkout, catalog/configuration, dealer portal).
• Lead go-to-market planning with commercial, sales, and marketing to define adoption strategies and success metrics.
• Translate pricing and contract structures into product decisions that handle channel complexity with minimal friction.
• Drive cross-functional alignment across engineering, UX, data, operations, and commercial teams; manage dependencies.
• Define and track measurable outcomes like platform adoption, self-service orders, channel engagement, and digital margin.

Skills

Product management

B2B ecommerce

Cross-functional collaboration

Data-driven decisions

Communication

Job description

Wabash invites a seasoned Product Manager, Digital Commerce, to own the strategy and execution of our B2B ecommerce platform. You will shape multi-quarter roadmaps, align engineering, UX, data, and commercial teams, and drive adoption across customers and channel partners.

You'll lead GTM planning, translate pricing and contract structures into product decisions, and mentor junior PMs. This IC role has broad cross-functional impact at Wabash.