B2B Digital Marketing Specialist – ROI Focus

Garratt Callahan Co; Burlingame (CA); On-site; USD 90,000 - 115,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Job summary

Garratt-Callahan, a Burlingame, CA-based industrial water treatment leader, seeks an Assistant Marketing Manager to drive digital campaigns across Google/Bing Ads and social channels. You will update the WordPress site, manage collateral, and partner with sales to optimize lead generation.

The role requires a marketing degree and 3+ years of B2B digital marketing (or 7 years in related fields), strong analytics, and CRM experience. Competitive benefits and a family atmosphere are offered.

Qualifications

• Bachelor’s degree in marketing or related field.
• Minimum of 3 years of experience in B2B digital marketing or 7 years in related fields.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Working knowledge of CRM systems (Hubspot, Salesforce, other).
• Hands-on experience managing digital ad platforms (Google Ads, Bing Ads) and social media marketing tools.
• Strong analytical skills with the ability to track and report ROI.
• Excellent written and verbal communication skills.
• Highly organized, detail-oriented, and capable of managing multiple priorities.
• Self-starter attitude with the ability to work both independently and collaboratively.
• Familiarity with MailChimp, Survey Monkey, and WordPress CMS.
• Knowledge of AI platforms and prompts for image/content generation is helpful.

Responsibilities

• Reporting to and at the direction of the Marketing Manager, implement, manage, and optimize digital marketing campaigns across multiple platforms (Google Ads, Bing Ads, Facebook, LinkedIn) both internal (announcements) and external (recruiting).
• Coordinate and update the company website (WordPress) and social media channels under guidance of the Marketing Manager.
• Track, analyze, and report on ROI of digital marketing efforts, including lead generation and customer engagement.
• Manage and update marketing collateral (print and digital) with the Marketing Administrator.
• Research and recommend digital advertising opportunities aligned with target demographics.
• Oversee project timelines and deliverables for marketing initiatives as directed by the Marketing Manager.
• Collaborate with sales teams to align marketing activities with lead generation strategies.
• Work with Corporate Administration, HR, Recruiting, and Warehouse/Factory teams for event logistics and materials.
• Maintain CRM and internal ROI tracking databases (AS400, Excel) and build custom reports.
• Utilize MailChimp and Survey Monkey for outreach and feedback collection.
• Coordinate promotional items and support trade show participation as needed.
• Ensure marketing content maintains brand standards and communicates with diverse audiences.

Skills

Digital marketing

CRM systems

Google Ads

Bing Ads

Social media

ROI tracking

Communication

Project management

Mailchimp

Survey Monkey

WordPress

AI in marketing

Education

Bachelor’s degree in marketing

Tools

Hubspot

Salesforce

WordPress

Mailchimp

SurveyMonkey

Job description

Garratt-Callahan, a Burlingame, CA-based industrial water treatment leader, seeks an Assistant Marketing Manager to drive digital campaigns across Google/Bing Ads and social channels. You will update the WordPress site, manage collateral, and partner with sales to optimize lead generation.

The role requires a marketing degree and 3+ years of B2B digital marketing (or 7 years in related fields), strong analytics, and CRM experience. Competitive benefits and a family atmosphere are offered.