Freelance B2B Digital Marketing & Social Media Manager

DPI Daylighting Ltd; United States; On-site; USD 70,000 - 100,000; Full time

Job summary

DPI Daylighting Private Limited is seeking a digital marketing professional to plan, implement, and optimize campaigns across Google Ads, Meta, LinkedIn and more. You will drive brand awareness and generate quality leads for B2B markets.

You will oversee SEO/SEM, manage social media, analyze performance with Google Analytics, and craft compelling content. A bachelor’s in marketing and 4–8 years of experience in B2B or construction-related sectors are preferred.

Qualifications

• Bachelor's degree in marketing, Business, or a related field.
• 4-8 years of hands-on experience in digital marketing, preferably in B2B or construction/architecture-related industries.
• Proficiency in Google Ads, SEO, SEM, and social media advertising.
• Good understanding of content creation content marketing, branding, and lead nurturing strategies.
• Excellent language and communication, analytical, and creative thinking skills.
• Experience with Canva and Corel Draw (Canva, Coral Draw).

Responsibilities

• Develop, implement, and manage digital marketing campaigns across multiple channels (Google Ads, Meta, LinkedIn, etc.) to drive brand awareness and lead generation.
• Plan and execute SEO/SEM strategies to improve website ranking and visibility.
• Manage social media handles and create engaging content aligned with brand objectives.
• Monitor and analyze digital marketing performance metrics using tools like Google Analytics, Search Console, and Meta Business Suite.
• Create content and design.
• Conduct competitor analysis and identify growth opportunities.
• Manage email marketing campaigns and track performance.

Job description

DPI Daylighting Private Limited is seeking a digital marketing professional to plan, implement, and optimize campaigns across Google Ads, Meta, LinkedIn and more. You will drive brand awareness and generate quality leads for B2B markets.

You will oversee SEO/SEM, manage social media, analyze performance with Google Analytics, and craft compelling content. A bachelor’s in marketing and 4–8 years of experience in B2B or construction-related sectors are preferred.