Assistant Marketing Manager

Garratt Callahan Co; Burlingame (CA); On-site; USD 90,000 - 115,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Job summary

Garratt-Callahan, a Burlingame, CA-based industrial water treatment leader, seeks an Assistant Marketing Manager to drive digital campaigns across Google/Bing Ads and social channels. You will update the WordPress site, manage collateral, and partner with sales to optimize lead generation.

The role requires a marketing degree and 3+ years of B2B digital marketing (or 7 years in related fields), strong analytics, and CRM experience. Competitive benefits and a family atmosphere are offered.

Qualifications

• Bachelor’s degree in marketing or related field.
• Minimum of 3 years of experience in B2B digital marketing or 7 years in related fields.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Working knowledge of CRM systems (Hubspot, Salesforce, other).
• Hands-on experience managing digital ad platforms (Google Ads, Bing Ads) and social media marketing tools.
• Strong analytical skills with the ability to track and report ROI.
• Excellent written and verbal communication skills.
• Highly organized, detail-oriented, and capable of managing multiple priorities.
• Self-starter attitude with the ability to work both independently and collaboratively.
• Familiarity with MailChimp, Survey Monkey, and WordPress CMS.
• Knowledge of AI platforms and prompts for image/content generation is helpful.

Responsibilities

• Reporting to and at the direction of the Marketing Manager, implement, manage, and optimize digital marketing campaigns across multiple platforms (Google Ads, Bing Ads, Facebook, LinkedIn) both internal (announcements) and external (recruiting).
• Coordinate and update the company website (WordPress) and social media channels under guidance of the Marketing Manager.
• Track, analyze, and report on ROI of digital marketing efforts, including lead generation and customer engagement.
• Manage and update marketing collateral (print and digital) with the Marketing Administrator.
• Research and recommend digital advertising opportunities aligned with target demographics.
• Oversee project timelines and deliverables for marketing initiatives as directed by the Marketing Manager.
• Collaborate with sales teams to align marketing activities with lead generation strategies.
• Work with Corporate Administration, HR, Recruiting, and Warehouse/Factory teams for event logistics and materials.
• Maintain CRM and internal ROI tracking databases (AS400, Excel) and build custom reports.
• Utilize MailChimp and Survey Monkey for outreach and feedback collection.
• Coordinate promotional items and support trade show participation as needed.
• Ensure marketing content maintains brand standards and communicates with diverse audiences.

Skills

Digital marketing

CRM systems

Google Ads

Bing Ads

Social media

ROI tracking

Communication

Project management

Mailchimp

Survey Monkey

WordPress

AI in marketing

Education

Bachelor’s degree in marketing

Tools

Hubspot

Salesforce

WordPress

Mailchimp

SurveyMonkey

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Salary Range: $90,000.00 To $115,000.00 Annually

ASSISTANT MARKETING MANAGER

Sales and Profits are at a Record Level.

A full-time position is available in our Burlingame, California, corporate headquarters for an Assistant Marketing Manager.

Garratt-Callahan, (www.garrattcallahan.com), is a National Industrial Water Treatment Chemical Company operating since 1904. Our headquarters is in Burlingame, California near the San Francisco Airport. We have 5 chemical manufacturing plants in the continental United States. And we have a sales force in the 48 contiguous states, Alaska, and the Caribbean.

2025 was a record sales year; 2026 is trending to be even better.

At our headquarters we have beautiful offices, skylights, an atrium, secure parking, competitive wages, normal work hours, and full benefits, including medical, dental, vision, and 401k. We are a privately owned, profitable company with a family atmosphere and friendly people.

Some of the Duties and Responsibilities of the Assistant Marketing Manager:

• Reporting to and at the direction of the Marketing Manager, implement, manage, and optimize digital marketing campaigns across multiple platforms (Google Ads, Bing Ads, Facebook, LinkedIn) both internal (internal announcements) and external (including recruiting efforts).
• Under the guidance of the Marketing Manager, coordinate and update the company website (WordPress) and social media channels.
• Track, analyze, and report on the ROI of digital marketing efforts, including lead generation and customer engagement.
• Manage and update marketing collateral (both print and digital) in collaboration with the Marketing Administrator.
• Research and recommend digital advertising opportunities aligned with target demographics.
• Oversee project timelines and deliverables for marketing initiatives, as directed by the Marketing Manager.
• Collaborate closely with sales teams to align marketing activities with lead generation strategies.
• Work with Corporate Administration, HR, Recruiting, and Warehouse/Factory teams to ensure event logistics and promotional materials are delivered effectively.
• Maintain CRM and internal ROI tracking databases (AS400, Excel) and build custom reports as needed.
• Utilize tools such as MailChimp and Survey Monkey for campaign outreach and feedback collection.
• Coordinate promotional items and support trade show participation as needed.
• Ensure marketing content maintains brand standards and effectively communicates with diverse audiences.

Salary: $90,000 to $115,000, depending upon qualifications. Benefits available include medical, dental, vision, life insurance, and 401 (k).

A successful candidate will have:

• A Bachelor’s degree in marketing or a related field.
• Minimum of 3 years of experience in B2B digital marketing, marketing coordination, or 7 years of experience in related fields.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) at an intermediate to expert level.
• Working knowledge of CRM systems (Hubspot, SalesForce, other) and/or database management.
• Hands-on experience managing digital ad platforms (Google Ads, Bing Ads) and social media marketing tools.
• Strong analytical skills with the ability to track and report ROI.
• Excellent written and verbal communication skills.
• Highly organized, detail-oriented, and capable of managing multiple priorities.
• Self-starter attitude with the ability to work both independently and collaboratively.
• Strong understanding of marketing KPIs and web traffic metrics.
• Familiarity with MailChimp, Survey Monkey, and WordPress CMS.
• Knowledge of and experience with using and detecting AI platforms and prompts for image and content generation is extremely helpful.

Garratt-Callahan is an EEO/AAE employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.

If you have a disability, and need assistance during the application and selection process as a result, please contact the Garratt-Callahan Human Resources department at 650.697.5811. Arrangements can be made to provide an accommodation to assist you in applying for an open position using our on-line system, completing any other related paperwork, interviewing, or any other portion of the employment process. This is only for disability assistance.

When requesting an accommodation, please provide your name, phone, email address, or any other means of contacting you. Provide a brief description of the nature of the requested accommodation. A member of the Human Resources team will then contact you to discuss your request. A request for an accommodation will not affect your opportunities for employment with Garratt-Callahan.

Garratt-Callahan values differing experiences, backgrounds and perspectives among our employees, and see them as a competitive advantage. Garratt-Callahan is committed to the fair and equal treatment of all associates and applicants.

Garratt-Callahan is an equal opportunity employer that evaluates qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

• The “Equal Employment Opportunity is the Law” poster is available at http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf
• Garratt-Callahan Company’s reaffirmation of Equal Employment/Affirmative Action Statement http://www.g-c.com/documents/human_resources/EEO_Letter_Jeff_Garratt.pdf