B2B Digital Marketing Ops & Agency Lead

Mendix; Boston (MA); Hybrid; USD 100,000 - 110,000; Full time

Job summary

Siemens Software in Boston is seeking a Digital Marketing Manager to bridge brand strategy with digital execution, guiding agency partnerships and vendor relationships. You will lead day-to-day marketing operations and align campaigns with business goals across channels.

The ideal candidate brings B2B marketing experience, agency expertise, and strong project management, driving efficiency and ROI while scaling partnerships and digital initiatives within a hybrid work model.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Advertising, or related field.
• Proven experience in B2B marketing, digital marketing, agency account management, marketing operations, or integrated marketing.
• Experience working directly with marketing agencies, consultants, and third-party vendors.
• Strong understanding of digital marketing channels, including paid media, social media, email marketing, web, and content marketing.

Responsibilities

• Serve as the primary day-to-day contact for digital marketing agencies and external partners.
• Manage agency scope, deliverables, budgets, timelines, and performance expectations.
• Lead regular planning sessions, status meetings, and business reviews with agency partners.
• Evaluate agency performance and identify opportunities for optimization and increased efficiency.
• Ensure agency and vendor activities align with business goals, campaign priorities, and brand standards.

Skills

B2B marketing

Agency management

Marketing operations

Integrated marketing

Digital channels knowledge

Education

Bachelor's degree in Marketing or related field

Tools

Marketing automation

CRM platforms

Analytics tools

Reporting tools

Job description

Siemens Software in Boston is seeking a Digital Marketing Manager to bridge brand strategy with digital execution, guiding agency partnerships and vendor relationships. You will lead day-to-day marketing operations and align campaigns with business goals across channels.

The ideal candidate brings B2B marketing experience, agency expertise, and strong project management, driving efficiency and ROI while scaling partnerships and digital initiatives within a hybrid work model.