B2B Digital Marketing & Partnerships Lead

Siemens AG; Boston (MA); Hybrid; USD 100,000 - 110,000; Full time

Job summary

Siemens Software seeks a Digital Marketing Manager to bridge brand strategy, digital execution and external partnerships. You will run day-to-day digital marketing operations, manage agencies and vendors, and ensure campaigns align with brand standards across channels.

The role emphasizes B2B marketing, agency relationships, and driving operational excellence to scale marketing impact. Hybrid work with global teams is offered.

Qualifications

• Bachelor's degree or higher in Marketing, Communications, Business or related.
• Proven experience in B2B marketing, digital marketing, agency account management, marketing operations, or integrated marketing.
• Experience working directly with marketing agencies, consultants, and third-party vendors.
• Strong understanding of digital marketing channels including paid media, social media, email, web and content marketing.

Responsibilities

• Serve as the primary day-to-day contact for digital marketing agencies and external partners.
• Manage agency scope, deliverables, budgets, timelines, and performance expectations.
• Lead regular planning sessions, status meetings, and business reviews with agency partners.
• Evaluate agency performance and identify opportunities for optimization and increased efficiency.
• Ensure agency and vendor activities align with business goals, campaign priorities, and brand standards.

Skills

B2B marketing

Agency management

Marketing operations

Project management

Strategic mindset

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications/Business/Advertising

Tools

Marketing automation platforms

CRM platforms

Analytics/reporting tools

Job description

Siemens Software seeks a Digital Marketing Manager to bridge brand strategy, digital execution and external partnerships. You will run day-to-day digital marketing operations, manage agencies and vendors, and ensure campaigns align with brand standards across channels.

The role emphasizes B2B marketing, agency relationships, and driving operational excellence to scale marketing impact. Hybrid work with global teams is offered.