Integrated Marketing Specialist

Victaulic Company; United States; On-site; USD 90,000 - 120,000; Full time

Job summary

Victaulic is expanding its Industrial marketing team and seeks a content and campaigns specialist who can translate technical stories into compelling B2B content across Energy, Infrastructure, Mining and Oil & Gas sectors.

You will own multi-channel campaigns from strategy to measurement, align with sales leaders, manage a campaign calendar, and collaborate with product managers and engineers to deliver on-brand content that drives demand.

Qualifications

• 6+ years of experience in B2B marketing.
• Construction industry experience desired but not required. Provide specific campaign examples.
• Ability to develop strategic and innovative marketing campaigns and strategies.
• Strong writing, editing and proofreading skills with the ability to adapt tone and messaging for distinct audiences across multiple verticals.
• Robust collaboration and leadership skills.
• Excellent project management and organizational skills with demonstrated ability to manage competing priorities in a multi-market workload.
• Must have computer skills and knowledge of relevant software including MS Office, Adobe Acrobat Pro, SharePoint, SmartSheet, and Teams. Canva and Photoshop skills desired.
• College degree in marketing and/or communications desired.
• Ability to communicate and interact effectively with outside vendors, customers and sales force.
• Ability to travel as needed to job sites, customer locations, and industry events to capture field content -15% travel.
• Ability to meet deadlines, budgets and objectives and work as a team with other Marketing and cross department professionals.
• Ability to work independently when required as well as work well across regions/time zones as part of global team.

Responsibilities

• Responsible for driving alignment with Industrial Vertical Market sales leaders.
• Integrated Campaigns: Own full-funnel campaign execution across digital, social, email, video, and print; from strategy through reporting with clear KPIs and budget accountability.
• Align inbound and outbound marketing strategies to industrial sales goals; coordinate internal teams, agencies, and vendors to deliver on time and on brand.
• Build and manage a campaign calendar that sequences priorities across markets, balancing shared resources against individual vertical needs and launch timing.
• Content Creation and Strategy: Develop a consistent content market-specific cadence through case studies, project briefs, application stories, blog posts, white papers, and sales enablement materials that translates technical product knowledge into clear, value-driven narratives.
• Conduct on-site content capture; including job site visits, contractor interviews and owner testimonials to develop authentic, field-sourced stories that differentiate Victaulic in Industrial markets.
• Prioritize and update existing literature across industrial verticals, identifying gaps in the content library and developing new materials to support the full buyer journey.
• Collaborate with subject matter experts, product managers, and applications engineers to produce accurate technical and commercial content across digital and print formats.
• Cross Functional Collaboration and Planning: Serve as the marketing liaison to industrial sales by gathering field intelligence, aligning campaign priorities, and contributing to annual and long-range market planning.
• Ensure all content and campaigns meet corporate brand standards; proactively identify opportunities to improve marketing operations and workflows.

Skills

B2B marketing

Content marketing

Campaign management

Cross-functional collaboration

Project management

Strong writing & editing

Education

Bachelor's degree in Marketing or Communications

Tools

MS Office

Adobe Acrobat Pro

SharePoint

SmartSheet

Teams

Canva

Photoshop

Job description

Job Description Victaulic is expanding its Industrial marketing team, and we need a content and campaigns specialist who can navigate multiple vertical markets, build relationships across a diverse set of stakeholders, and turn technical stories into content that moves audiences to action in a competitive B2B market. The Marketing Specialist, Content & Integrated Campaigns will own the development and execution of multi-channel marketing campaigns across Victaulic’s Industrial vertical markets, including Energy, Infrastructure, Mining and Oil & Gas.

Responsibilities

• Responsible for driving alignment with Industrial Vertical Market sales leaders
• Integrated Campaigns Own full-funnel campaign execution across digital, social, email, video, and print; from strategy through reporting with clear KPIs and budget accountability
• Align inbound and outbound marketing strategies to industrial sales goals; coordinate internal teams, agencies, and vendors to deliver on time and on brand
• Build and manage a campaign calendar that sequences priorities across markets, balancing shared resources against individual vertical needs and launch timing
• Content Creation and Strategy Develop a consistent content market-specific cadence through case studies, project briefs, application stories, blog posts, white papers, and sales enablement materials that translates technical product knowledge into clear, value-driven narratives
• Conduct on-site content capture; including job site visits, contractor interviews and owner testimonials to develop authentic, field-sourced stories that differentiate Victaulic in Industrial markets
• Prioritize and update existing literature across industrial verticals, identifying gaps in the content library and developing new materials to support the full buyer journey
• Collaborate with subject matter experts, product managers, and applications engineers to produce accurate technical and commercial content across digital and print formats
• Cross Functional Collaboration and Planning Serve as the marketing liaison to industrial sales by gathering field intelligence, aligning campaign priorities, and contributing to annual and long-range market planning
• Ensure all content and campaigns meet corporate brand standards; proactively identify opportunities to improve marketing operations and workflows

Qualifications

• 6+ years of experience in B2B marketing. Construction industry experience desired but not required. Provide specific campaign examples
• Ability to develop strategic and innovative marketing campaigns and strategies
• Strong writing, editing and proofreading skills with the ability to adapt tone and messaging for distinct audiences across multiple verticals
• Robust collaboration and leadership skills
• Excellent project management and organizational skills with demonstrated ability to manage competing priorities in a multi-market workload
• Must have computer skills and knowledge of relevant software including MS Office, Adobe Acrobat Pro, SharePoint, SmartSheet, and Teams. Canva and Photoshop skills desired.
• College degree in marketing and/or communications desired
• Ability to communicate and interact effectively with outside vendors, customers and sales force
• Ability to travel as needed to job sites, customer locations, and industry events to capture field content -15% travel
• Ability to meet deadlines, budgets and objectives and work as a team with other Marketing and cross department professionals
• Ability to work independently when required as well as work well across regions/time zones as part of global team

Victaulic is an Equal Employment Opportunity (EOE/M/F/Vets/Disabled) employer and welcomes all qualified applicants. Applicants will receive fair and impartial consideration without regard to race, gender, color, religion, national origin, age, disability, veteran status, sexual orientation, genetic data, or other legally protected status. (Background checks may be required as part of our pre-employment process).

Victaulic is a leader in pipe joining solutions, with over 5,500 employees involved in some of the most prestigious construction projects worldwide. From the Hoover Dam to Bird’s Nest National Olympic Stadium in Beijing, Victaulic is there—increasing stability and sustainability wherever we go. While working for a fast-growing global leader is attractive, most Victaulic employees feel our best attributes are what we do for our people. This means doing things like building from within, sticking to our word, taking care of each other, and doing the right thing even when no one is watching. This blend of extraordinary opportunity and genuine caring is why so many people choose to build their lives and careers with us.