B2B Digital Marketing Lead: Paid & SEO

fusionworldwide; Boston (MA); On-site; USD 90,000 - 135,000; Full time

Job summary

Fusion Worldwide is seeking a hands-on Digital Marketing Manager to plan, execute, and optimize our digital marketing across paid, owned, and earned channels in Boston. You will connect audience needs with commercial priorities, driving qualified buyers and measurable demand for our e-commerce and sales teams.

The role emphasizes strategic media planning, content discovery, and performance optimization. You will manage budgets, partner with agencies, and collaborate with Product and E‑Commerce

Qualifications

• Experience running B2B paid digital programs, especially Google Ads and paid social.
• Expertise in SEO and content discovery, analytics, attribution, and landing-page optimization.
• Strong judgment on ad copy, testing, audience targeting, and channel economics.
• Able to translate data into actions and collaborate with designers and campaign leads.
• Experience with B2B e-commerce, technical products, or complex buying journeys is a plus.

Responsibilities

• Plan, manage, and optimize paid media across Google Search, Display, Performance Max, and LinkedIn.
• Coordinate paid and organic distribution across search, social, email-supported campaigns, partner channels.
• Identify influencers and amplification partners; collaborate with content/communications for messaging.
• Manage media budgets, agencies, channel testing, placements, targeting, frequency, and performance.
• Own digital marketing execution for campaign landing pages and CMS workflows.

Skills

B2B paid digital

SEO

Content discoverability

Analytics

Attribution

Landing-page optimization

Ad copy testing

Audience targeting

Channel economics

Data-driven actions

Collaboration with designers

Agency management

B2B e-commerce

Technical buying journeys

Tools

Google Analytics

CMS tools

AI analytics tools

Job description

Fusion Worldwide is seeking a hands-on Digital Marketing Manager to plan, execute, and optimize our digital marketing across paid, owned, and earned channels in Boston. You will connect audience needs with commercial priorities, driving qualified buyers and measurable demand for our e-commerce and sales teams.

The role emphasizes strategic media planning, content discovery, and performance optimization. You will manage budgets, partner with agencies, and collaborate with Product and E‑Commerce