B2B Digital Marketing Lead — Agency & Operations

Mendix Inc.; Boston (MA); Hybrid; USD 100,000 - 110,000; Full time

Job summary

Siemens Software in Boston is seeking a Digital Marketing Manager to bridge brand strategy and digital execution. You will manage agency relationships, vendor engagements, and cross-functional campaigns while driving marketing operations and performance analyses.

The role emphasizes collaboration with product and content teams, ensuring brand-aligned digital initiatives across channels. A hybrid work model and global scale accompany this position.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Advertising, or related field.
• Proven experience in B2B marketing, digital marketing, agency account management, marketing operations, or integrated marketing.
• Experience working directly with marketing agencies, consultants, and third-party vendors.
• Strong understanding of digital marketing channels, including paid media, social media, email marketing, web, and content marketing.

Responsibilities

• Agency Management & External Partnerships: Serve as the primary day-to-day contact for digital marketing agencies and external partners.
• Vendor Strategy & Scoping: Research, evaluate, and recommend third-party marketing vendors, technologies, and service providers.
• Brand Strategy & Campaign Support: Partner with brand, campaign, content, and product marketing teams to support coordinated marketing strategies.
• Digital Marketing Operations: Manage day-to-day digital marketing workflows, calendars, and operational processes.
• Performance & Optimization: Supervise key marketing, digital, and vendor performance metrics.

Skills

B2B marketing experience

Agency management

Project management

Strategic mindset

Education

Bachelor's degree in Marketing, Communications, Business, Advertising, or related field

Tools

Marketing automation

CRM platforms

Analytics tools

Reporting tools

Job description

Siemens Software in Boston is seeking a Digital Marketing Manager to bridge brand strategy and digital execution. You will manage agency relationships, vendor engagements, and cross-functional campaigns while driving marketing operations and performance analyses.

The role emphasizes collaboration with product and content teams, ensuring brand-aligned digital initiatives across channels. A hybrid work model and global scale accompany this position.