B2B Demand Gen Marketer: Multichannel Growth, Data-Driven

Pogo; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Pogo is seeking a Demand Gen Marketer to own B2B paid acquisition across digital and offline channels. You’ll run campaigns on LinkedIn, Meta, and beyond, using geo-targeting and account-based strategies to reach senior data/insights buyers.

You’ll work with marketing, sales, and design on landing pages, ad creative, and full-funnel optimization. Expect a fast-paced, highly analytical environment that rewards rigorous measurement and experimentation.

Qualifications

• 3–6 years of B2B paid acquisition experience at a SaaS company with meaningful paid spend.
• Experience running multiple paid channels (LinkedIn, Meta, etc.).
• Ability to defend spend decisions with CAC, ROAS, pipeline contribution, attribution.
• Experience at a fast-growing organization with ownership.
• Bonus: AI tools in marketing workflows; out-of-home or direct mail experience; targeting data/insights buyers.

Responsibilities

• Own B2B paid acquisition across digital and offline channels.
• Experiment with geo-targeting, account-based targeting by company/title, and timing-based plays.
• Collaborate on landing pages, ad creative, and full-funnel optimization.
• Apply rigorous analytics to spend decisions and performance metrics.
• Shape channel mix and budget allocation with the GTM team.
• Test, iterate, and scale winning approaches.

Skills

B2B paid acquisition

Paid social

Data-driven decision making

Cross-functional collaboration

Tools

LinkedIn Ads

Meta Ads

Google Analytics

CRM/Marketing automation

Job description

Pogo is seeking a Demand Gen Marketer to own B2B paid acquisition across digital and offline channels. You’ll run campaigns on LinkedIn, Meta, and beyond, using geo-targeting and account-based strategies to reach senior data/insights buyers.

You’ll work with marketing, sales, and design on landing pages, ad creative, and full-funnel optimization. Expect a fast-paced, highly analytical environment that rewards rigorous measurement and experimentation.