B2B Demand Gen Strategist — Freelance Contract

Right Side Up; United States; Remote; USD 83,000 - 152,000; Part time

Job summary

Right Side Up is seeking a freelance Demand Generation consultant to support a range of B2B clients. You will drive pipeline growth through strategic planning, channel execution, and performance optimization.

Projects vary and may include building demand generation programs from scratch, optimizing funnels, or scaling multi-channel acquisition. Engagements typically range from 10–40 hours per week, offering flexible, project-based work across the United States.

Qualifications

• Experience building B2B demand generation programs and pipelines.
• Ability to plan, launch, and optimize multi-channel campaigns across paid, email, content, and events.
• Experience with marketing automation and CRM platforms (HubSpot, Marketo, Salesforce).
• Ability to analyze performance data and translate insights into action.
• Experience partnering with sales to drive revenue outcomes.
• Comfort working across industries and go-to-market motions.
• Strong project management and communication skills.

Responsibilities

• Develop and execute B2B demand generation strategies to drive qualified pipeline.
• Plan, launch, and optimize multi-channel campaigns across paid, email, content, and events.
• Partner with sales and marketing teams to align on pipeline goals and lead quality.
• Build and manage lead generation funnels, including landing pages, forms, and nurture flows.
• Analyze campaign performance and continuously optimize for conversion and ROI.
• Collaborate on content strategy to support demand generation (whitepapers, webinars, case studies).
• Support ABM initiatives where relevant.
• Identify new opportunities to improve acquisition, engagement, and pipeline velocity.

Skills

B2B demand generation

Multi-channel campaigns

Data analysis

Sales alignment

Project management

Communication

ABM initiatives

Go-to-market flexibility

Tools

HubSpot

Marketo

Salesforce

Job description

Right Side Up is seeking a freelance Demand Generation consultant to support a range of B2B clients. You will drive pipeline growth through strategic planning, channel execution, and performance optimization.

Projects vary and may include building demand generation programs from scratch, optimizing funnels, or scaling multi-channel acquisition. Engagements typically range from 10–40 hours per week, offering flexible, project-based work across the United States.