B2B Demand Gen Lead — Healthcare Tech (Remote)

Carrum Health, Inc.

United States

Remote

USD 113,000 - 138,000

Full time

5 days ago

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Benefits offered by this job

Stock options

Remote-first

Flexible PTO

Paid holidays

Health insurance

401K

Job summary

Carrum Health, Inc. is seeking a Demand Generation Manager to turn our audience into pipeline. You will own nurture, scoring, and conversion programs that move employers, consultants, and health plans from first interest to a sales conversation.

Reporting to the VP of B2B Marketing, you will execute demand gen end-to-end in Marketo and Salesforce, collaborating with Sales to close opportunities. This is a high-ownership, data-driven role in a remote-first US team.

Qualifications

5+ years of hands-on B2B demand generation, lifecycle marketing, or marketing operations experience.
Healthcare, benefits, or high-growth tech familiarity preferred.
Strong writing and communication skills for internal and external briefs.

Responsibilities

Own the strategy and execution of email nurture programs and multi-channel campaigns that move contacts from awareness to sales-ready conversations.
Build, test, and manage campaigns in Marketo and Salesforce, including emails, nurture tracks, and triggered programs.
Own lead scoring, routing, and the handoff between Marketing and Sales; keep SLAs clear and measured.
Create audience segments by buyer type, account, and engagement to tailor programs.
Partner with Sales to prioritise accounts and align follow-up with campaign activity.
Run structured tests on messaging, offers, cadence, and channels; apply learnings.