Remote Demand Gen Leader - Healthcare SaaS

25madison LLC; United States; A distancia; USD 90.000 - 125.000; Jornada completa

Descripción de la vacante

Basalt Healthcare is seeking a remote Basalt Demand Generation Specialist to drive revenue growth from scratch. You will own strategy, execution, and optimization of all demand gen activities, including outbound cadences, paid media, and marketing automation integrations.

The role requires hands-on execution, analytics, and startup‑level ownership to build a scalable sales pipeline. You will collaborate with leadership and an Account Executive to shape go‑to‑market plans, measure ROI, and

Formación

• 3–5+ years in demand generation, growth marketing, or marketing operations in a B2B SaaS setting.
• Healthcare provider/health system marketing knowledge is highly preferred.
• Proven ability to build outbound cadences and manage paid digital campaigns.
• Strong hands-on experience with marketing automation platforms and CRM systems.
• Highly data-driven with a track record of using analytics to optimize campaigns.

Responsabilidades

• Build, execute, and test multi-channel outbound sequences (email, LinkedIn, phone) targeting post-acute facilities.
• Manage paid media campaigns (LinkedIn Ads, Google Ads) to drive brand awareness and qualified leads.
• Design end-to-end marketing campaigns (webinars, content downloads, events) to nurture prospects.
• Own marketing automation and CRM stack (HubSpot, Salesforce); implement lead scoring, routing, and analytics.
• Collaborate with sales to align campaigns with revenue goals and provide messaging and collateral.
• Track KPI such as MQLs, SQLs, CAC, and pipeline velocity to optimize performance.

Conocimientos

B2B SaaS Marketing

Healthcare Marketing

Outbound Cadences

Paid Digital Ads

Analytics

Herramientas

HubSpot

Marketo

Pardot

Salesforce

Descripción del empleo

Basalt Healthcare is seeking a remote Basalt Demand Generation Specialist to drive revenue growth from scratch. You will own strategy, execution, and optimization of all demand gen activities, including outbound cadences, paid media, and marketing automation integrations.

The role requires hands-on execution, analytics, and startup‑level ownership to build a scalable sales pipeline. You will collaborate with leadership and an Account Executive to shape go‑to‑market plans, measure ROI, and