B2B Copywriter: Craft High-Impact Content & Campaigns

Self Money Care; Strongsville (OH); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Paid vacation

Paid holidays

401(k) with match

Tuition reimbursement

Medical, eye and dental

Job summary

Foundation Software, a Northeast Ohio construction software provider, is seeking an experienced copywriter to craft engaging, action-driven copy across digital and print media. You will collaborate with an in-house creative team to shape advertising strategy for multiple channels and lead generation programs.

The role requires strong storytelling, SEO awareness, and the ability to tailor messaging for bookkeepers, financial professionals, and executives.

Qualifications

• B2B copywriting experience required
• Imagination, initiative, and a passion for great content
• Writes captivating headlines and subject lines to boost engagement
• Employs storytelling to connect with audiences
• Crafts brand messaging that stands out
• Understanding of keyword research and on-page SEO basics
• Ability to work with analytics to improve copy performance
• Able to manage multiple projects with varying tones and deadlines
• Familiarity with AI tools for content creation is a plus

Responsibilities

• Produce engaging, clear copy for digital and print ads, emails, direct mail, landing pages, product descriptions, and more
• Develop headlines, taglines, and calls to action
• Collaborate with SMEs and stakeholders to align messaging per product line
• Review copy for accuracy and consistency; proofreading
• Monitor digital marketing trends and platform guidelines
• Partner with writing team to execute advertising and content strategy
• Work with analytics to test and optimize copy performance

Skills

Copywriting

Brand messaging

Storytelling

SEO basics

Audience targeting

Editing & proofreading

Creative concepting

Deadline management

Cross-functional collaboration

A/B testing

Education

Bachelor’s degree in Marketing/English/Communications

Tools

Google Analytics

SEO tools

AI content tools

Content management systems

Job description

Foundation Software, a Northeast Ohio construction software provider, is seeking an experienced copywriter to craft engaging, action-driven copy across digital and print media. You will collaborate with an in-house creative team to shape advertising strategy for multiple channels and lead generation programs.

The role requires strong storytelling, SEO awareness, and the ability to tailor messaging for bookkeepers, financial professionals, and executives.