Copywriter

Self Money Care; Strongsville (OH); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Paid vacation

Paid holidays

401(k) with match

Tuition reimbursement

Medical, eye and dental

Job summary

Foundation Software, a Northeast Ohio construction software provider, is seeking an experienced copywriter to craft engaging, action-driven copy across digital and print media. You will collaborate with an in-house creative team to shape advertising strategy for multiple channels and lead generation programs.

The role requires strong storytelling, SEO awareness, and the ability to tailor messaging for bookkeepers, financial professionals, and executives.

Qualifications

• B2B copywriting experience required
• Imagination, initiative, and a passion for great content
• Writes captivating headlines and subject lines to boost engagement
• Employs storytelling to connect with audiences
• Crafts brand messaging that stands out
• Understanding of keyword research and on-page SEO basics
• Ability to work with analytics to improve copy performance
• Able to manage multiple projects with varying tones and deadlines
• Familiarity with AI tools for content creation is a plus

Responsibilities

• Produce engaging, clear copy for digital and print ads, emails, direct mail, landing pages, product descriptions, and more
• Develop headlines, taglines, and calls to action
• Collaborate with SMEs and stakeholders to align messaging per product line
• Review copy for accuracy and consistency; proofreading
• Monitor digital marketing trends and platform guidelines
• Partner with writing team to execute advertising and content strategy
• Work with analytics to test and optimize copy performance

Skills

Copywriting

Brand messaging

Storytelling

SEO basics

Audience targeting

Editing & proofreading

Creative concepting

Deadline management

Cross-functional collaboration

A/B testing

Education

Bachelor’s degree in Marketing/English/Communications

Tools

Google Analytics

SEO tools

AI content tools

Content management systems

Job description

What is great about working for Foundation?

Plenty! We have a fun, casual, yet hard-working culture that invests in our employees, promotes creativity, and delivers on our reputation. Would you like to work for a company that offers manicures and pedicures in the office? We do! How about massages, laundry service, monthly car washes, catered lunches Wednesdays and a monthly happy hour - we offer all this and more!

At Foundation we believe in and promote a work-life balance with a top-notch workout facility, fitness classes and free personal training; and for those competitive types, a game room complete with table tennis, foosball, and video game systems. Also, there are some comforts of home, there is a full kitchen, free coffee and specialty flavors, soft drinks, and snacks.

Position Summary

Foundation Software, a national provider of construction software and services and one of Northeast Ohio's top workplaces, is seeking an experienced, self-driven copywriter with proven ability to write compelling copy that boosts engagement and convinces the reader to act. You will collaborate with an in-house creative team to drive our advertising strategy across multiple media and lead generation platforms.

Essential Functions and Responsibilities

• Reports to the Director of Digital Media, Marketing Content Manager and VP of Marketing
• Offer fresh copy concepts, ideas, and contributions to a collaborative marketing team
• Produces engaging, clear copy for digital and print ads, videos, email, direct mail, landing pages, product descriptions, and other mediums.
• Develops eye-catching headlines, taglines, and calls to action
• Works with analytics to continuously test various copy elements that drive MQLs
• Draft newsletters, email and direct mail campaigns that encourage conversations
• Attention to detail with ability to proofread work, ensuring accurate, error-free copy
• Meeting with SMEs and stakeholders to understand audience and messaging for each product line
• Stays current on the digital marketing trends and requirements for each platform
• Evaluates competitor content strategies and points out market opportunities
• Knows best practices for capturing attention and driving action through the written word
• Work closely with our writing team to help execute our advertising and content strategy

Required Skills and Experience

• Imagination, initiative, and a passion for making great content
• Recognizes psychological triggers that impact buying decisions
• Writes captivating headlines and subject lines that boost engagement
• Employs storytelling methods to establish emotional connection with audiences
• Crafts brand messaging that stands out from the competitors
• Understands keyword research, comprehension of on-page SEO elements, and awareness of content marketing strategies to engage audience
• Outstanding writing skills in variety of forms and media (e.g., ad copy, blogs, social, short stories, emails, headlines, subject lines, etc.)
• Ability to write to different audiences (e.g., bookkeepers, financial professionals, executives) and for different stages within the marketing funnel
• An eye for detail, grammar, and consistency
• Ability to manage multiple projects with different tone and voice simultaneously while meeting project deadlines
• Ability to work in a challenging environment and collaborate with a team that includes cross-company stakeholders, designers, writers, sales reps, and executives
• B2B copywriting experience required
• Certifications from Google, copy blogger, content marketing, etc. is a plus
• Familiarity with SEO principles, keyword search and AI tools also a plus

• tickets to Cleveland sporting events
• a variety of lunch and learns
• various employee-appreciation events throughout the year
• paid vacation
• paid holidays
• 401(k) with match
• tuition reimbursement
• medical, eye and dental
• Now offering discounts on pet, home, and auto insurance through Liberty Mutual!

Foundation is constantly recognized as one of Northeast Ohio's top workplaces. We are a 21-time winner of the NorthCoast 99 award, a multi-year winner of The Plain Dealer's Top Workplaces award, and have been recognized multiple years on the Inc. 5000 list of fastest-growing private companies in the U.S.

Let us start your future at Foundation!

Foundation Software is an Equal Opportunity Employer.