B2B Content Strategist — Industrial Tech (Remote)

KNAPP North America; Kennesaw (GA); Hybrid; USD 80,000 - 105,000; Full time

Benefits offered by this job

2 remote days per week

Half day Fridays

Health benefits

401k with generous match

Paid vacation & holidays

Tuition Reimbursement

Subsidized daycare

Corporate events

Job summary

KNAPP North America is seeking a Content Manager to develop and govern messaging across KNAPP US & Canadian channels. You will own value propositions, product descriptions, blogs, white papers, and social content, ensuring on-brand, accurate materials aligned with KNAPP's messaging framework.

You will collaborate with Marketing Manager, Digital Media Specialist and Event Manager to support campaigns, product storytelling, and external communications, while maintaining editorial standards and

Qualifications

• Bachelor’s degree in Communications, Journalism, English, Marketing, or a related field.
• 5-7 years of experience in B2B content marketing, technical writing, or editorial leadership; experience in supply chain, logistics, automation, or industrial technology environments helpful.
• Demonstrated ability to translate complex technical concepts into clear, accurate, and compelling customer-facing messaging.
• Experience developing and maintaining value propositions, product descriptions, messaging frameworks, and editorial standards across multiple audiences and channels.
• Hands-on experience producing and managing a range of content formats including blogs, campaign copy, event messaging, and internal communications.
• Experience optimizing marketing copy for traditional SEO and familiarity with generative AI search environments.

Responsibilities

• Own the development, governance and approval of all master messaging documents, including corporate, KUS-level and BU-specific content.
• Create, revise and maintain product descriptions, value propositions, boilerplates and marketing messaging.
• Complete writing requests including blogs, social media copy, campaign assets, ad copy and internal messaging support.
• Partner with the Marketing Manager to align messaging across campaigns, case studies, PR items and advertising initiatives.
• Collaborate with the Digital Media Specialist to publish blogs and maintain independent posting workflows for website content.
• Work with the Event Manager to deliver event messaging, booth content, promotional copy and tradeshow-related written assets.
• Produce high-quality long-form assets such as case studies, white papers and application stories in partnership with BD and customer teams.
• Maintain editorial standards, tone of voice and content accuracy across all marketing outputs.
• Support PR and media efforts with draft quotes, press release content and background materials.
• Monitor social content performance, blog engagement and messaging effectiveness to inform content strategy.

Skills

Content marketing

Technical writing

Editorial leadership

SEO awareness

Education

Bachelor’s degree in Communications, Journalism, English, Marketing, or related field

Job description

KNAPP North America is seeking a Content Manager to develop and govern messaging across KNAPP US & Canadian channels. You will own value propositions, product descriptions, blogs, white papers, and social content, ensuring on-brand, accurate materials aligned with KNAPP's messaging framework.

You will collaborate with Marketing Manager, Digital Media Specialist and Event Manager to support campaigns, product storytelling, and external communications, while maintaining editorial standards and