B2B Content Marketing Manager: Data-Driven Storytelling

Nielsen Holdings Plc; United States; À distance; USD 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Health and wellness plans

401(k) with Nielsen company match

Generous paid time off

Résumé du poste

Nielsen is seeking an autonomous Content Marketing Manager to craft data-driven copy for web, email, and thought leadership that resonates with buyers and maps to their journey. You will own the writing, editorial standards, and ensure alignment with Pardot-based segmentation and nurture programs while collaborating with cross-functional teams to hit deadlines.

With 4+ years in B2B content marketing, you translate complex data into clear messaging and own end-to-end projects in a fast-paced

Qualifications

• 4+ years of B2B content marketing and copywriting experience with a portfolio of human-centered messaging and data-driven thought leadership.
• Ability to extract key insights from complex data, research, or product capabilities and translate into compelling storytelling.
• Experience building email sequences, automation rules, and audience lists inside Salesforce Pardot.
• Native or near-native mastery of English grammar, editing, and stylistic writing tailored to diverse audiences.
• Ability to map content, web copy, and email touchpoints to distinct customer journeys.
• Strong self-management skills—prioritize tasks, meet deadlines, and operate with minimal oversight.
• Preferred: Basic HTML knowledge for email template formatting in Pardot.

Responsabilités

• Data-Driven Thought Leadership & Messaging: write authoritative content resonating with target buyer categories.
• Website Experience & User Journeys: audit and rewrite website copy to guide the buying journey.
• Audience Segmentation in Pardot: build and maintain granular audience segments.
• Email Nurture Campaigns: write and deploy automated nurture sequences in Pardot.
• Original Content Creation: produce high-quality copy for web, email, and thought leadership.
• Project Ownership: manage assignment queue end-to-end and align with stakeholders.

Connaissances

Content marketing

Copywriting

Email marketing

Data-driven storytelling

Project management

English grammar

Outils

Pardot

Salesforce

HTML

Description du poste

Nielsen is seeking an autonomous Content Marketing Manager to craft data-driven copy for web, email, and thought leadership that resonates with buyers and maps to their journey. You will own the writing, editorial standards, and ensure alignment with Pardot-based segmentation and nurture programs while collaborating with cross-functional teams to hit deadlines.

With 4+ years in B2B content marketing, you translate complex data into clear messaging and own end-to-end projects in a fast-paced