Content Marketing Manager - Gracenote

Nielsen Holdings Plc; United States; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health and wellness plans

401(k) with Nielsen company match

Generous paid time off

Job summary

Nielsen is seeking an autonomous Content Marketing Manager to craft data-driven copy for web, email, and thought leadership that resonates with buyers and maps to their journey. You will own the writing, editorial standards, and ensure alignment with Pardot-based segmentation and nurture programs while collaborating with cross-functional teams to hit deadlines.

With 4+ years in B2B content marketing, you translate complex data into clear messaging and own end-to-end projects in a fast-paced

Qualifications

• 4+ years of B2B content marketing and copywriting experience with a portfolio of human-centered messaging and data-driven thought leadership.
• Ability to extract key insights from complex data, research, or product capabilities and translate into compelling storytelling.
• Experience building email sequences, automation rules, and audience lists inside Salesforce Pardot.
• Native or near-native mastery of English grammar, editing, and stylistic writing tailored to diverse audiences.
• Ability to map content, web copy, and email touchpoints to distinct customer journeys.
• Strong self-management skills—prioritize tasks, meet deadlines, and operate with minimal oversight.
• Preferred: Basic HTML knowledge for email template formatting in Pardot.

Responsibilities

• Data-Driven Thought Leadership & Messaging: write authoritative content resonating with target buyer categories.
• Website Experience & User Journeys: audit and rewrite website copy to guide the buying journey.
• Audience Segmentation in Pardot: build and maintain granular audience segments.
• Email Nurture Campaigns: write and deploy automated nurture sequences in Pardot.
• Original Content Creation: produce high-quality copy for web, email, and thought leadership.
• Project Ownership: manage assignment queue end-to-end and align with stakeholders.

Skills

Content marketing

Copywriting

Email marketing

Data-driven storytelling

Project management

English grammar

Tools

Pardot

Salesforce

HTML

Job description

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

We are seeking an autonomous, detail-oriented Content Marketing Manager who is comfortable with data-driven narratives and excels at translating complex technical offerings into simple, high-impact stories. In this role, your primary focus is writing, crafting sharp, strategic copy and mapping content directly to the buyer's journey. You are an authentic wordsmith who writes original, human-driven copy not reliant on AI generation backed by strong grammar, sharp editing skills, and strict deadline discipline. While you will leverage Pardot to manage audience segments and deploy email nurture sequences, your core craft and day-to-day focus will be writing web, email, and thought leadership content that aligns with user journeys and converts leads.

Key Responsibilities

• Data-Driven Thought Leadership & Messaging: Deep-dive into Gracenote’s offerings, industry trends, and proprietary data to write authoritative thought leadership content and messaging that resonates with specific buyer categories.

• Website Experience & User Journeys: Audit and rewrite website copy to improve clarity, highlight data insights, build audience trust, and guide visitors seamlessly through the buying journey.

• Audience Segmentation in Pardot: Build, filter, and maintain granular audience segments based on industry, behavior, and persona to deliver targeted communication.

• Email Nurture Campaigns: Write, build, and deploy automated email nurture sequences mapped directly to stages of the customer lifecycle inside Pardot.

• Original Content Creation: Write high-quality, human-centric copy across web, email, and thought leadership assets; maintain rigorous editorial standards without reliance on AI generation tools.

• Project Ownership: Manage your own assignment queue end-to-end, hitting project deadlines independently while keeping cross-functional stakeholders aligned.

• 4+ years of B2B content marketing and copywriting experience, with a portfolio showcasing clear, human-centered messaging and data-driven thought leadership.

• Proven ability to extract key insights from complex data, research, or product capabilities and translate them into compelling storytelling.

• Direct experience building email sequences, automation rules, and audience lists inside Salesforce Pardot.

• Native or near-native mastery of English grammar, editing, and stylistic writing tailored to diverse audience segments.

• Proven ability to map content, web copy, and email touchpoints to distinct customer journeys.

• Strong self-management skills—able to prioritize tasks, meet tight deadlines, and operate with minimal oversight.

• Preferred: Basic HTML knowledge for email template formatting and minor layout adjustments in Pardot.

Enabling your best to power a better media future.

Holistic Rewards: We are committed to an inclusive benefits package that supports our employees and their families. This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy. Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.

Compensation Transparency: The posted base salary range is a reasonable estimate that may be adjusted based on the final work location of the selected employee. Individual pay within the range is determined by factors such as experience, training, geography, certifications, and business needs. Beyond base salary, this role may be eligible for bonuses, equity, or other incentives.

Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.