B2B SaaS Content Lead - SEO, Strategy & Growth

Evlo AI; Raleigh (NC); On-site; USD 65,000 - 100,000; Full time

Job summary

Evlo AI is seeking a content leader to own the content engine for its fast-growing B2B SaaS business. You will craft strategy, editorial calendar, production, and performance across blog, web, email, video, and social to rank, convert, and drive pipeline.

This high-visibility role sits at the crossroads of brand, demand generation, and product marketing. You will collaborate with product, design, and sales to ship launch content and enablement assets, while measuring traffic, engagement, and

Qualifications

• 4–6 years of content marketing experience, ideally in B2B SaaS or enterprise technology
• Strong writing portfolio with examples of long-form content that drove measurable traffic or pipeline
• Hands-on SEO expertise: keyword research tools (Ahrefs, Semrush), on-page optimization, technical SEO coordination, and backlink initiatives
• Experience with a CMS (WordPress or similar), marketing automation (HubSpot or Marketo), and analytics (GA4, Search Console)
• Track record of managing freelance writers and agencies to deadlines and quality bars
• Bachelor's degree in Marketing, Communications, English, or equivalent practical experience
• Bonus: video production or scriptwriting, or AI writing tools and editorial workflows, or a technical background to explain complex topics

Responsibilities

• Own the editorial calendar and content strategy across blog, web, email, video, and social channels
• Write and edit high-quality assets: SEO blog posts, whitepapers, case studies, landing pages, product messaging, and sales collateral
• Manage SEO strategy end-to-end: keyword research, on-page optimization, technical SEO coordination, and backlink initiatives
• Collaborate with product marketing, sales, and design to ship launch content and enablement materials on schedule
• Build and manage a freelance writer network and agency relationships; brief, edit, and QA all external work
• Track content performance using GA4, Search Console, and marketing automation data; report on traffic, conversions, and pipeline influence
• Run the company blog and LinkedIn presence, including distribution strategy and repurposing long-form content into short-form assets

Skills

Content marketing

SEO

Copywriting

Analytics

CMS

Education

Bachelor's degree

Tools

Ahrefs

Semrush

WordPress

HubSpot

Marketo

GA4

Search Console

Job description

Evlo AI is seeking a content leader to own the content engine for its fast-growing B2B SaaS business. You will craft strategy, editorial calendar, production, and performance across blog, web, email, video, and social to rank, convert, and drive pipeline.

This high-visibility role sits at the crossroads of brand, demand generation, and product marketing. You will collaborate with product, design, and sales to ship launch content and enablement assets, while measuring traffic, engagement, and