B2B Affiliations Marketing Leader

Heartland Dental LLC; Effingham (IL); On-site; USD 150,000 - 190,000; Full time

Job summary

Heartland Dental LLC is seeking a Director, Affiliations B2B Marketing to lead the marketing strategy for attracting and converting dental practice owners considering affiliation. This leader will own the Affiliations B2B marketing growth across brand, demand generation, digital, CRM and lifecycle marketing.

The role oversees the Affiliations Marketing team, partners with senior leaders, develops audience segmentation and account-based programs, and builds a scalable, measurable engine that ties

Qualifications

• Bachelor’s degree required in marketing or related field.
• 10+ years in progressive B2B marketing roles.
• 5+ years of people leadership experience.
• Proven experience owning marketing strategy, budgets, and outcomes.

Responsibilities

• Lead the Affiliations B2B marketing strategy and annual plan.
• Own demand-generation programs across paid, search, web, email, and events.
• Develop audience segmentation and ABM programs for practice-owner journey.
• Lead CRM, marketing automation and lifecycle communications.
• Partner with cross-functional teams to improve lead quality and conversion.
• Present performance and ROI to senior leadership.

Skills

B2B marketing

Demand generation

CRM

Team leadership

Education

Bachelor’s degree in Marketing

MBA or related (preferred)

Tools

HubSpot

Marketing automation

CRM platforms

Job description

Heartland Dental LLC is seeking a Director, Affiliations B2B Marketing to lead the marketing strategy for attracting and converting dental practice owners considering affiliation. This leader will own the Affiliations B2B marketing growth across brand, demand generation, digital, CRM and lifecycle marketing.

The role oversees the Affiliations Marketing team, partners with senior leaders, develops audience segmentation and account-based programs, and builds a scalable, measurable engine that ties