AVP-Regional Sales Manager- Branch Manager

Align Credit Union; Lowell (MA); On-site; USD 75,000 - 94,000; Full time

Job summary

Align Credit Union in Lowell, MA seeks an AVP- Regional Sales Manager/ Hale Street Branch Manager to drive retail sales, business development, relationship growth, and sales accountability across the branch network. The role also provides leadership to the Hale Street Main Office.

Approximately 25% on Hale Street with on-site leadership and 75% regional leadership, partnering with Branch Managers to hit goals, grow membership and deposits, and refer lending opportunities.

Qualifications

• Three to five years of branch management, retail banking or credit union sales experience.
• Proven ability to lead, coach, and motivate teams to meet sales and growth goals.
• Strong organizational, communication, and relationship-building skills.

Responsibilities

• Drive retail sales, business development, and relationship growth across the branch network.
• Provide leadership and management support to Hale Street Main Office and two Assistant Branch Managers.
• Lead regional sales initiatives, develop new business opportunities, and mentor Branch Managers.
• Track sales goals, pipelines, referrals, lending opportunities, and measure performance.
• Collaborate with Lending leaders to strengthen branch-generated loan activity.

Skills

Sales leadership

Branch management

Relationship building

Coaching

Strategic planning

Job description

AVP-Regional Sales Manager- Branch Manager

Full Time Full-Time Lowell, MA, US

Salary Range: $75,000.00 To $94,000.00 Annually

Role:

The AVP- Regional Sales Manager / Hale Street Branch Manager is responsible for driving retail sales, business development, relationship growth, and sales accountability throughout the Credit Union's branch network while also providing leadership and management support to the Hale Street Main Office.

Approximately 25% of this role will be dedicated to the Hale Street Main Office, including maintaining a regular on-site presence and providing leadership, coaching, and support to the two Assistant Branch Managers and branch team. The Assistant Branch Managers will manage much of the day-to-day branch activity, with the AVP providing management oversight, employee development, escalation support, and accountability for branch sales and service results.

The remaining 75% of the role will focus on regional sales leadership, business development, and growth, partnering directly with Branch Managers across the Credit Union to achieve established sales goals, develop new business opportunities, deepen member relationships, and drive measurable growth in membership, deposits, loans, referrals, and product utilization.

Reporting to the VP of Retail Branches, the AVP will serve as a key sales and business development partner to Branch Managers while maintaining a clear reporting structure in which Branch Managers continue to report directly to the VP of Retail Branches. The AVP will also work closely with the VP's of Lending (Consumer & Residential) to identify lending opportunities, strengthen branch-generated loan activity, support lending initiatives, and ensure branch teams are effectively identifying and referring member lending needs.

A primary responsibility of this position is to create consistent sales and business development accountability across the branch network through goal tracking, pipeline management, coaching, reporting, and follow-through. The AVP serves as a hands-on sales leader who works alongside Branch Managers to translate Credit Union growth objectives into measurable branch-level activity and results.

Hale Street Main Office Leadership & Support - Maintain a consistent presence at the Hale Street Main Office and provide direct leadership, coaching, and support to the two Assistant Branch Managers. Ensure appropriate management coverage, communication, member service, sales activity, and overall branch effectiveness. Empower the Assistant Branch Managers to manage daily branch responsibilities while remaining available for guidance, escalation, employee development, and member needs. Monitor Hale Street sales and service performance and ensure the branch contributes appropriately to overall Credit Union growth objectives.

Regional Sales Leadership & Branch Manager Partnership - Partner directly with Branch Managers across the Credit Union to support the execution of established sales, business development, and growth strategies. Branch Managers will continue to report directly to the VP of Retail Branches, with the AVP serving as a key sales and business development partner, coach, and resource. Meet regularly with Branch Managers to review sales results, business development activity, pipelines, referrals, lending opportunities, and progress toward established goals. Work collaboratively to identify opportunities, develop targeted growth initiatives, establish clear action items, and ensure appropriate follow-up and accountability for results.

Business Development & Market Growth - Lead and coordinate business development activity throughout the Credit Union's markets. Partner with Branch Managers to identify and develop employer relationships, community partnerships, referral sources, networking opportunities, and other sources of new business. Maintain an active business development pipeline and ensure opportunities are appropriately assigned, tracked, followed through, and measured. Participate in community and networking activities that support membership and relationship growth.

Sales Goals, Tracking & Accountability - Maintain accurate and timely tracking of established branch sales goals, business development activity, pipelines, referrals, membership growth, deposit growth, loan production, product utilization, and other established performance measures. Provide regular reporting to the VP of Retail Branches and other members of leadership as appropriate. Identify trends, opportunities, and performance gaps and work directly with Branch Managers to establish action plans and follow-up.

Member Growth & Retention - Identify opportunities to expand and deepen existing member relationships through additional products, services, deposits, lending, and referrals. Support Branch Managers in identifying retention concerns, service barriers, and opportunities to improve the overall member relationship and experience.

Retail Projects, Collaboration & Reporting - Partner with the VP of Retail Branches, VP of Retail Lending, and other key departments on retail projects, campaigns, and initiatives that support sales, business development, retention, and growth. Provide leadership with timely and meaningful reporting regarding sales performance, business development activity, lending opportunities, challenges, and progress toward established objectives. Participate in Credit Union committees, community activities, and other initiatives as assigned.

Knowledge & Skills:

Three years to five years of similar or related experience, preferably including branch management, retail banking or credit union sales, business development, and employee coaching.

Demonstrated ability to lead, develop, coach, and motivate teams to meet sales, service, and growth goals. Strong organizational, communication, presentation, and relationship-building skills. Ability to analyze sales data and performance metrics, maintain business development pipelines, identify opportunities, and translate information into actionable strategies. Must be comfortable conducting business development calls and representing the Credit Union within the community. Strong technology skills and the ability to manage multiple projects and priorities simultaneously are required.

At Align Credit Union, we believe in pay transparency and are committed to providing our employees and candidates with access to information about our compensation practices. The expected base pay rate offered for this role is $75,000.00 - $94,000.00 annually. Compensation may vary based on relevant experience, skills, competencies, and certifications.

Role:

The AVP- Regional Sales Manager / Hale Street Branch Manager is responsible for driving retail sales, business development, relationship growth, and sales accountability throughout the Credit Union's branch network while also providing leadership and management support to the Hale Street Main Office.

Approximately 25% of this role will be dedicated to the Hale Street Main Office, including maintaining a regular on-site presence and providing leadership, coaching, and support to the two Assistant Branch Managers and branch team. The Assistant Branch Managers will manage much of the day-to-day branch activity, with the AVP providing management oversight, employee development, escalation support, and accountability for branch sales and service results.

The remaining 75% of the role will focus on regional sales leadership, business development, and growth, partnering directly with Branch Managers across the Credit Union to achieve established sales goals, develop new business opportunities, deepen member relationships, and drive measurable growth in membership, deposits, loans, referrals, and product utilization.

Reporting to the VP of Retail Branches, the AVP will serve as a key sales and business development partner to Branch Managers while maintaining a clear reporting structure in which Branch Managers continue to report directly to the VP of Retail Branches. The AVP will also work closely with the VP's of Lending (Consumer & Residential) to identify lending opportunities, strengthen branch-generated loan activity, support lending initiatives, and ensure branch teams are effectively identifying and referring member lending needs.

A primary responsibility of this position is to create consistent sales and business development accountability across the branch network through goal tracking, pipeline management, coaching, reporting, and follow-through. The AVP serves as a hands‑on sales leader who works alongside Branch Managers to translate Credit Union growth objectives into measurable branch-level activity and results.

Hale Street Main Office Leadership & Support - Maintain a consistent presence at the Hale Street Main Office and provide direct leadership, coaching, and support to the two Assistant Branch Managers. Ensure appropriate management coverage, communication, member service, sales activity, and overall branch effectiveness. Empower the Assistant Branch Managers to manage daily branch responsibilities while remaining available for guidance, escalation, employee development, and member needs. Monitor Hale Street sales and service performance and ensure the branch contributes appropriately to overall Credit Union growth objectives.

Regional Sales Leadership & Branch Manager Partnership - Partner directly with Branch Managers across the Credit Union to support the execution of established sales, business development, and growth strategies. Branch Managers will continue to report directly to the VP of Retail Branches, with the AVP serving as a key sales and business development partner, coach, and resource. Meet regularly with Branch Managers to review sales results, business development activity, pipelines, referrals, lending opportunities, and progress toward established goals. Work collaboratively to identify opportunities, develop targeted growth initiatives, establish clear action items, and ensure appropriate follow-up and accountability for results.

Business Development & Market Growth - Lead and coordinate business development activity throughout the Credit Union's markets. Partner with Branch Managers to identify and develop employer relationships, community partnerships, referral sources, networking opportunities, and other sources of new business. Maintain an active business development pipeline and ensure opportunities are appropriately assigned, tracked, followed through, and measured. Participate in community and networking activities that support membership and relationship growth.

Sales Goals, Tracking & Accountability - Maintain accurate and timely tracking of established branch sales goals, business development activity, pipelines, referrals, membership growth, deposit growth, loan production, product utilization, and other established performance measures. Provide regular reporting to the VP of Retail Branches and other members of leadership as appropriate. Identify trends, opportunities, and performance gaps and work directly with Branch Managers to establish action plans and follow‑up.

Member Growth & Retention - Identify opportunities to expand and deepen existing member relationships through additional products, services, deposits, lending, and referrals. Support Branch Managers in identifying retention concerns, service barriers, and opportunities to improve the overall member relationship and experience.

Retail Projects, Collaboration & Reporting - Partner with the VP of Retail Branches, VP of Retail Lending, and other key departments on retail projects, campaigns, and initiatives that support sales, business development, retention, and growth. Provide leadership with timely and meaningful reporting regarding sales performance, business development activity, lending opportunities, challenges, and progress toward established objectives. Participate in Credit Union committees, community activities, and other initiatives as assigned.

Knowledge & Skills:

Three years to five years of similar or related experience, preferably including branch management, retail banking or credit union sales, business development, and employee coaching.

Demonstrated ability to lead, develop, coach, and motivate teams to meet sales, service, and growth goals. Strong organizational, communication, presentation, and relationship-building skills. Ability to analyze sales data and performance metrics, maintain business development pipelines, identify opportunities, and translate information into actionable strategies. Must be comfortable conducting business development calls and representing the Credit Union within the community. Strong technology skills and the ability to manage multiple projects and priorities simultaneously are required.

At Align Credit Union, we believe in pay transparency and are committed to providing our employees and candidates with access to information about our compensation practices. The expected base pay rate offered for this role is $75,000.00 - $94,000.00 annually. Compensation may vary based on relevant experience, skills, competencies, and certifications.

Monday-Friday 8:00AM-5:00PM and some weekends.
40+ hours per week