AVP, Sight & Sound Marketing — Hybrid/Remote Growth Leader

Synchrony; New York (NY); Hybrid; USD 90,000 - 155,000; Full time

Job summary

Synchrony is seeking a dynamic marketing leader to drive growth across Audiology, Optometry, and Ophthalmology markets. This AVP role focuses on executing data-driven, multi-channel campaigns that increase acquisition, activation, usage, and retention while partnering with Sales, Lifecycle, and Brand teams.

The role emphasizes industry expertise, partnership marketing, and agile collaboration across internal partners to deliver measurable results and optimized ROI. Travel up to 30% is required.

Qualifications

• Bachelor’s Degree or higher; 8+ years marketing experience.
• 4+ years in multi-channel campaigns (email/CRM, digital, social, direct mail).
• Client-facing experience with partner stakeholders.
• B2B marketing experience; B2B2C preferred.
• Willingness to travel up to 30%.
• Ability to travel for business as required.

Responsibilities

• Develop and manage marketing plans for Audiology, Optometry, and Ophthalmology to drive growth.
• Lead omni-channel programs to acquire, activate, use, and retain customers.
• Collaborate with lifecycle, brand, and partnerships teams to maximize results.
• Coordinate cross-functional projects with Sales, Product, Finance, and Creative teams.
• Use analytics to optimize ROI and manage budget/expenses.

Skills

Multi-channel marketing

B2B marketing

Campaign management

Stakeholder communication

Travel readiness

Education

Bachelor’s Degree

Tools

Salesforce CRM

Marketing Cloud

AI/MarTech

Analytics tools

Job description

Synchrony is seeking a dynamic marketing leader to drive growth across Audiology, Optometry, and Ophthalmology markets. This AVP role focuses on executing data-driven, multi-channel campaigns that increase acquisition, activation, usage, and retention while partnering with Sales, Lifecycle, and Brand teams.

The role emphasizes industry expertise, partnership marketing, and agile collaboration across internal partners to deliver measurable results and optimized ROI. Travel up to 30% is required.