Autonomous Paid Search Strategist: Drive Results

Good Apple; New York (NY); On-site; USD 65,000 - 90,000; Full time

Job summary

Good Apple is seeking a Paid Search Strategist in New York with 1–3 years of hands-on PPC experience. The role is autonomous, strategic, and execution-focused, responsible for end-to-end campaign management while delivering measurable business impact.

You will work with a team of paid media specialists, manage budgets, and present insights to clients. The position requires staying current with platform updates, applying best practices to client programs, and collaborating with cross-functional

Qualifications

• 1–3 years PPC/SEM experience, especially Google Ads and Microsoft Ads.
• Strong analytical skills with Google Analytics and related platforms.
• Agency or client-facing experience preferred.
• Experience with analytical client accounts, regulated verticals a plus.
• Proactive problem-solver and communicator.
• Ability to work independently and collaboratively.

Responsibilities

• Lead search research, strategy, planning, and execution for assigned clients.
• Independently create and implement a comprehensive paid search plan with a team.
• Perform ad copy, keyword and bidding strategies with competitive intelligence.
• Build budget and performance projections; manage multiple budgets.
• Forecast budgets and manage Google and Microsoft ads daily/weekly/monthly.
• Develop client-specific Search roadmaps and testing plans.
• Use AI tools and critical thinking to monitor performance and insights.
• Implement testing strategies to drive results and cost efficiency.
• Present reports and insights to clients, communicating value of paid search tactics.
• Collaborate with paid media, social, analytics, and programmatic teams on integrated campaigns.
• Share insights on testing roadmap, case studies, and client outcomes.

Skills

PPC/SEM experience

Google Ads

Microsoft Ads

Google Analytics

Search Ads 360 data

Tools

Google Ads

Microsoft Ads

Google Analytics

Job description

Good Apple is seeking a Paid Search Strategist in New York with 1–3 years of hands-on PPC experience. The role is autonomous, strategic, and execution-focused, responsible for end-to-end campaign management while delivering measurable business impact.

You will work with a team of paid media specialists, manage budgets, and present insights to clients. The position requires staying current with platform updates, applying best practices to client programs, and collaborating with cross-functional