AUTOMOTIVE SALES & BDC TRAINER

Zohorecruit; Phoenix (AZ); On-site; USD 71,000 - 97,000; Full time

Benefits offered by this job

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Paid Vacation

Sick Time

Christmas Bonus

Family Picnic

On-site Clinic

401(k) Match

Career Growth

EV charging stations

Job summary

Bill Luke Family Dealership in Phoenix & Tempe, AZ, is seeking an experienced Automotive Sales & BDC Trainer to coach and develop our BDC and Sales teams. This hands-on role requires understanding dealership metrics and working one-on-one with staff to improve performance.

The ideal candidate has BDC management and automotive sales background, with a passion for developing people and achieving measurable results.

Qualifications

• Strong understanding of the automotive sales and BDC process.
• Experience coaching, training, or developing employees.
• Strong CRM experience.
• Ability to analyze performance metrics and identify areas for improvement.

Responsibilities

• Conduct one-on-one coaching with team members who need additional support.
• Train and develop BDC representatives and sales professionals.
• Monitor daily performance and identify coaching opportunities.
• Track key metrics including calls, texts, appointments, shows, and sales.
• Review individual and team performance with leadership.
• Coach employees on communication, follow-up, appointment setting, and closing techniques.
• Help team members improve their workflow, time management, and daily productivity.
• Reinforce dealership processes, expectations, and best practices.
• Identify performance issues early and create actionable coaching plans.
• Motivate employees and help build a positive, accountable team environment.
• Work closely with management to ensure training is aligned with dealership goals.

Skills

BDC Manager experience

Automotive sales experience

Coaching

CRM experience

Performance metrics analysis

Tools

Reynolds Focus CRM

Job description

Phoenix, United States | Posted on 09/24/2026

NOW HIRING: AUTOMOTIVE SALES & BDC TRAINER

Bill Luke Family Dealership | Phoenix & Tempe, AZ

$84,000 PER YEAR | MONDAY–FRIDAY | NO WEEKENDS

PLEASE NOTE: NO WALK-INS

ALL INTERVIEWS ARE SCHEDULED BY APPOINTMENT ONLY.

EXPERIENCED AUTOMOTIVE LEADER & COACH WANTED

Bill Luke is looking for an experienced Automotive Sales & BDC Trainer to help develop, coach, and strengthen our BDC and Sales teams.

This is a hands-on training and coaching position for someone who understands the automotive dealership environment, knows how to read performance metrics, and can work one-on-one with employees to help them improve.

If you have BDC Manager experience, automotive sales experience, and a passion for developing people, this could be a great opportunity to grow with a well-established, family-owned dealership.

WHAT WE'RE LOOKING FOR

REQUIRED:

Strong understanding of the automotive sales and BDC process

Experience coaching, training, or developing employees

Strong CRM experience

Ability to analyze performance metrics and identify areas for improvement

STRONGLY PREFERRED:

Reynolds Focus CRM experience

Experience training both BDC and Sales teams

Proven ability to improve employee performance and accountability

We're looking for someone who is patient, organized, energetic, and confident coaching others. You should be comfortable working with employees at different experience levels and know how to turn coaching into measurable results.

WHAT YOU'LL DO

As our Sales & BDC Trainer, you'll work directly with our BDC and Sales teams to improve performance, consistency, and customer engagement.

Your responsibilities will include:

Conduct one-on-one coaching with team members who need additional support

Train and develop BDC representatives and sales professionals

Monitor daily performance and identify coaching opportunities

Track key metrics including calls, texts, appointments, shows, and sales

Review individual and team performance with leadership

Coach employees on communication, follow-up, appointment setting, and closing techniques

Help team members improve their workflow, time management, and daily productivity

Reinforce dealership processes, expectations, and best practices

Identify performance issues early and create actionable coaching plans

Motivate employees and help build a positive, accountable team environment

Work closely with management to ensure training is aligned with dealership goals

Provide ongoing support and reinforcement after initial training

Help new team members get up to speed quickly and effectively

THE IDEAL CANDIDATE

We're looking for someone who doesn't just tell people what to do — you know how to teach them how to do it.

The right candidate will bring:

Strong coaching and communication skills

Patience and active listening skills

Strong organization and attention to detail

Professionalism and integrity

A positive, energetic approach

Strong work ethic and accountability

Persistence and follow-through

The ability to motivate different personalities and experience levels

A willingness to continue learning and developing

A genuine interest in helping others succeed

WHY BILL LUKE?

Bill Luke is a family-owned and operated automotive dealership that has proudly served Arizona since 1927.

Nearly 100 years in business doesn't happen by accident. We've built our reputation by taking care of our customers and our employees.

We're not looking for someone who simply wants their next job. We're looking for someone who wants to build a long-term career with a company that invests in its people.

Many of our team members have been with us for more than a decade, and we believe in developing employees and promoting from within.

WHAT WE OFFER

$84,000 annual salary

NO WEEKENDS

Medical, Dental, and Vision Insurance

Life Insurance

Critical Care Insurance

Short- and Long-Term Disability Insurance

Paid Vacation and Sick Time

Christmas Bonus

Annual Family Picnic

Free on-site Employee Health Care Clinic

401(k) and Roth 401(k) with a 9% company match

Career advancement and opportunities for internal promotion

Electric Vehicle charging stations

READY TO MAKE AN IMPACT?

If you're an experienced BDC Manager and automotive sales professional who enjoys coaching, developing employees, and helping teams perform at a higher level, we'd like to hear from you.

NO WALK-INS. ALL INTERVIEWS ARE SCHEDULED BY APPOINTMENT ONLY.

Please apply first. Qualified candidates will be contacted to schedule an interview.

Apply today and take the next step in your automotive career.

Bill Luke is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or veteran status.