Automotive Sales BDC Representative

HOP OPERATING COMPANY LLC dba HONDA OF PRINCETON; United States; On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Health insurance

Dental & vision insurance

401(k) retirement plan

Paid time off (PTO)

Career growth and advancement

Professional development and training

Collaborative team environment

Job summary

Honda of Princeton is seeking a motivated Automotive Sales BDC Representative in Princeton, NJ to drive outbound outreach, manage inquiries, and build a pipeline of sales opportunities. This full-time role emphasizes customer focus, CRM accuracy, and close collaboration with the sales team.

You will qualify leads, schedule appointments, and maintain detailed records while delivering a friendly, professional customer experience that supports the dealership’s growth and revenue goals.

Qualifications

• Strong verbal and written communication skills.
• Professional and personable phone presence.
• Excellent organization and attention to detail.
• Self-motivated, proactive, and goal-oriented.
• Comfortable using computers, email, and Microsoft Office.
• Experience with a CRM system is preferred.
• Ability to work independently and in a team.

Responsibilities

• Make outbound calls, send emails and text messages, and respond to inbound customer inquiries
• Generate and develop new sales leads and opportunities
• Engage with prospective customers and identify their needs and interests
• Qualify leads and schedule appointments for the sales team
• Follow up consistently with leads and customers to maximize appointment opportunities
• Maintain accurate and up-to-date customer information in the CRM system
• Document customer interactions, follow-ups, and appointment activity
• Work closely with the sales team to communicate lead quality and customer needs
• Monitor lead activity, appointment results, and other performance metrics
• Provide a professional, friendly, and positive customer experience at every interaction
• Assist the sales team in moving prospects through the sales process

Skills

Communication skills

Phone presence

Organization

Self-motivated

MS Office

CRM experience

DealerSocket

Team player

Multi-tasking

Tools

CRM system

DealerSocket

MS Office

Job description

It's fun to work in a company where people truly BELIEVE in what they're doing! We're committed to bringing passion and customer focus to the business.

Automotive Sales BDC Representative Honda of Princeton | Princeton, NJ Full-Time

What We Offer

• Competitive compensation: $60,000.00 - $80,000.00 annually


• Health, dental, and vision insurance


• 401(k) retirement plan


• Paid time off (PTO)


• Career growth and advancement opportunities


• Professional development and training


• Supportive, collaborative team environment


• Opportunity to build valuable sales, customer service, and automotive industry experience

About Honda of Princeton

Honda of Princeton is committed to providing an exceptional customer experience while delivering high-quality products and services. As we continue to grow, we are looking for a motivated and customer-focused Sales Business Development Center (BDC) Representative to join our team.

Key Responsibilities

• Make outbound calls, send emails and text messages, and respond to inbound customer inquiries


• Generate and develop new sales leads and opportunities


• Engage with prospective customers and identify their needs and interests


• Qualify leads and schedule appointments for the sales team


• Follow up consistently with leads and customers to maximize appointment opportunities


• Maintain accurate and up-to-date customer information in the CRM system


• Document customer interactions, follow-ups, and appointment activity


• Work closely with the sales team to communicate lead quality and customer needs


• Monitor lead activity, appointment results, and other performance metrics


• Provide a professional, friendly, and positive customer experience at every interaction


• Assist the sales team in moving prospects through the sales process

Qualifications

• Previous sales, BDC, customer service, or automotive experience is a plus, but not required


• Strong verbal and written communication skills


• Professional and personable phone presence


• Ability to build rapport and establish relationships with customers


• Highly organized with strong attention to detail


• Comfortable managing multiple leads and priorities in a fast‑paced environment


• Self-motivated, proactive, and goal-oriented


• Comfortable using computers, email, and Microsoft Office


• Experience with a CRM system is preferred


• DealerSocket experience is a plus


• Ability to work effectively both independently and as part of a team

Why Join Honda of Princeton?

At Honda of Princeton, your success matters. We provide a team-oriented environment where you can develop your sales and communication skills, gain valuable automotive industry experience, and build a path toward long-term career growth. If you're looking for an opportunity to earn commission, develop professionally, and grow with a successful team, we'd like to hear from you.

At Georgica Auto Holdings

At Georgica Auto Holdings, we are committed to excellence in automotive retail and service, guided by integrity, accountability, and respect. As a group of dealerships serving our communities, we recognize that our success is built not only on the vehicles we sell or service, but on the trust we earn every day. Our organization brings together experienced professionals across sales, service, finance, parts, and administration, working collaboratively to deliver a seamless and transparent customer experience. We believe that true success is achieved through teamwork; when individuals support one another, share knowledge, and uphold common standards of professionalism. Ethical conduct is the foundation of our business. We hold ourselves to the highest standards of honesty, fairness, and moral responsibility in every interaction — with our customers, colleagues, partners, and the communities we serve. We believe that long-term relationships are built on transparency and respect, and we expect every member of our team to always act with integrity. We are dedicated to fostering a workplace culture grounded in: Collaboration – Working together across departments and locations to achieve shared goals Integrity – Doing what is right, even when no one is watching Accountability – Taking ownership of our responsibilities and outcomes Respect – Valuing our colleagues, customers, and community At Georgica Auto Holdings, we are proud of the reputation we continue to build — one based on trust, professionalism, and principled leadership. We seek individuals who share our commitment to ethical excellence and who are motivated to contribute to a culture where character matters as much as performance.