Automotive Retail Store Lead & Operations Coach

NAPA Auto Parts; Sonoma (CA); On-site; USD 28,000 - 36,000; Full time

Benefits offered by this job

Health Insurance

401(k) plan

Paid Time Off

Employee stock purchase plan

Tuition reimbursement

Wellness programs

Job summary

NAPA Auto Parts in Sonoma, CA is seeking an Assistant Store Manager to lead daily store operations while maintaining active customer-facing sales responsibilities. You will support the Store Manager across all store functions, coach staff, and ensure inventory, delivery coordination, and housekeeping standards are met.

The role emphasizes leadership development toward a Store Manager position, with potential overtime and keyholder responsibilities for opening and closing the store.

Qualifications

• High school diploma or equivalent required; technical or trade training preferred.
• Experience in automotive aftermarket or willingness to learn automotive topics.
• Proven leadership experience.
• Strong customer service orientation and long-term relationship building.
• Familiarity with cataloging or inventory systems.
• Ability to lift up to 60 lbs.
• Experience in parts/retail settings; customer-centric approach.

Responsibilities

• Partner daily with Store Manager on operations, sales, inventory health, and labor planning.
• Actively sell and build customer relationships across retail and wholesale channels.
• Model expected behaviors and customer service standards.
• Oversee opening/closing routines, cash reconciliation, and security tasks.
• Handle scheduling, compliance, and performance tracking tasks.
• Monitor store metrics: sales, inventory accuracy, and customer satisfaction.
• Coach and develop team for flexible execution of all store functions.

Skills

Leadership

Customer service

Inventory management

Lifting 60 lbs

Automotive knowledge

Team coaching

Education

High school diploma or equivalent

ASE certifications (plus)

Trade/technical courses or degree

Job description

NAPA Auto Parts in Sonoma, CA is seeking an Assistant Store Manager to lead daily store operations while maintaining active customer-facing sales responsibilities. You will support the Store Manager across all store functions, coach staff, and ensure inventory, delivery coordination, and housekeeping standards are met.

The role emphasizes leadership development toward a Store Manager position, with potential overtime and keyholder responsibilities for opening and closing the store.