Automotive Innovation & Enablement Lead

Tekion; San Francisco (CA); On-site; USD 150,000 - 230,000; Full time

Benefits offered by this job

Competitive compensation

Generous stock options

100% employer-paid medical/dental/vis

Job summary

Tekion is seeking an Associate Principal Emerging Product Enablement Analyst based in Pleasanton, CA. You will own the end-to-end journey of the platform from dealer signal through market launch, ensuring field teams are equipped to sell, implement, and support it.

You will partner with Product, Engineering, UX, and Data teams to achieve launch milestones, translate capabilities into dealer-facing value stories, and drive market-ready enablement across sales, support, and partners.

Qualifications

• 5+ years proven experience in audience creation, CRM, or customer lifecycle management
• Understanding of how CRM and audience cultivation work together, including gaps in current stacks
• Strong technical, quantitative, and critical-thinking skills
• Ability to translate technical capability into business value and define market opportunities

Responsibilities

• Lead dealer discovery and validation with GM/Principals and Dealer Group CRM leaders
• Surface pain points around audience creation, CRM gaps, and lifecycle management
• Synthesize findings into clear, defensible recommendations for product and positioning
• Own field-ready enablement sets: value props, battlecards, FAQs, and demo scripts
• Collaborate with GTM teams, Customer Value, and Professional Services to ensure launch readiness
• Execute launch-readiness checks and manage the launch timeline and sign-off

Skills

Audience creation

CRM

Customer lifecycle

Data analysis

Strategic thinking

Communication skills

Education

Bachelor’s degree in Business, Communications, Information Systems, or related field

Job description

Tekion is seeking an Associate Principal Emerging Product Enablement Analyst based in Pleasanton, CA. You will own the end-to-end journey of the platform from dealer signal through market launch, ensuring field teams are equipped to sell, implement, and support it.

You will partner with Product, Engineering, UX, and Data teams to achieve launch milestones, translate capabilities into dealer-facing value stories, and drive market-ready enablement across sales, support, and partners.