Automotive General Sales Manager — Fast-Track to GM

Palmen-Auto-Stores; Racine (WI); On-site; USD 90,000 - 130,000; Full time

Job summary

Palmen Auto Stores in Wisconsin is seeking a transformational General Sales Manager to lead a high-energy sales team and drive profitability across new, used, and F&I. The role emphasizes coaching, performance management, and a data-driven approach to exceed targets in a fast-paced showroom environment.

Reporting to the General Manager, you will recruit and train top talent, manage the lead pipeline, and ensure clean deal structures while delivering exceptional customer experiences.

Qualifications

• Proven automotive sales management experience.
• Strong closing and negotiation skills.
• Track record of hitting and beating sales goals.
• Ability to coach, motivate, and hold a team accountable.
• Experience desking deals, submitting deals to banks, maximizing gross profit.
• Strong CRM discipline and follow-up process.
• Leads by example on the sales floor.

Responsibilities

• Lead and motivate a high-performing sales team to consistently exceed targets.
• Manage all facets of variable operations to maximize profitability and customer satisfaction across new/used cars and F&I.
• Hold sales staff accountable for activity, follow-up, and CRM usage.
• Recruit, train, and develop top sales talent.
• Monitor and manage the lead pipeline and internet opportunities to drive showroom traffic.
• Work closely with finance managers to ensure clean, efficient deal structure.
• Maintain strong new and used inventory awareness and merchandising strategy.
• Create a fast-paced, competitive sales culture focused on winning.
• Ensure outstanding customer experience while delivering strong results.
• Achieve forecasted goals and objectives for dealership and OEM sales, gross, and key expenses.

Skills

Automotive sales mgmt

Closing & negotiation

Sales goal attainment

Coaching & motivation

CRM discipline

Team leadership

Deal desk & financing

Job description

Palmen Auto Stores in Wisconsin is seeking a transformational General Sales Manager to lead a high-energy sales team and drive profitability across new, used, and F&I. The role emphasizes coaching, performance management, and a data-driven approach to exceed targets in a fast-paced showroom environment.

Reporting to the General Manager, you will recruit and train top talent, manage the lead pipeline, and ensure clean deal structures while delivering exceptional customer experiences.