General Sales Manager

Palmen-Auto-Stores; Racine (WI); On-site; USD 90,000 - 130,000; Full time

Job summary

Palmen Auto Stores in Wisconsin is seeking a transformational General Sales Manager to lead a high-energy sales team and drive profitability across new, used, and F&I. The role emphasizes coaching, performance management, and a data-driven approach to exceed targets in a fast-paced showroom environment.

Reporting to the General Manager, you will recruit and train top talent, manage the lead pipeline, and ensure clean deal structures while delivering exceptional customer experiences.

Qualifications

• Proven automotive sales management experience.
• Strong closing and negotiation skills.
• Track record of hitting and beating sales goals.
• Ability to coach, motivate, and hold a team accountable.
• Experience desking deals, submitting deals to banks, maximizing gross profit.
• Strong CRM discipline and follow-up process.
• Leads by example on the sales floor.

Responsibilities

• Lead and motivate a high-performing sales team to consistently exceed targets.
• Manage all facets of variable operations to maximize profitability and customer satisfaction across new/used cars and F&I.
• Hold sales staff accountable for activity, follow-up, and CRM usage.
• Recruit, train, and develop top sales talent.
• Monitor and manage the lead pipeline and internet opportunities to drive showroom traffic.
• Work closely with finance managers to ensure clean, efficient deal structure.
• Maintain strong new and used inventory awareness and merchandising strategy.
• Create a fast-paced, competitive sales culture focused on winning.
• Ensure outstanding customer experience while delivering strong results.
• Achieve forecasted goals and objectives for dealership and OEM sales, gross, and key expenses.

Skills

Automotive sales mgmt

Closing & negotiation

Sales goal attainment

Coaching & motivation

CRM discipline

Team leadership

Deal desk & financing

Job description

We're looking for transformational leader. Do you have what it takes?

Palmen Auto Stores are looking for adriven, high-energy Automotive General Sales Manager with fast track potential to a General Manager positionwho knows how tobuild a team, move inventory, and close deals. If you're the type of manager who thrives on the sales floor, develops strong teams, and pushes performance every day, we want to talk to you.

Looking for a visual? Here is a message from our Dealer Principal

This is an opportunity to become a General Manager at one of Wisconsin's most successful family owned automotive groups

What You'll Do

• Lead and motivate a high-performing sales teamto consistently exceed sales targets
• Manage all facets of variable operations to maximize profitability and customer satisfaction across new cars, used cars and F&I
• Hold sales staff accountablefor activity, followup, and CRM usage
• Recruit, train, and develop top sales talent
• Monitor and manage thelead pipeline and internet opportunitiesto drive showroom traffic
• Work closely with finance managers to ensureclean, efficient deal structure
• Maintain strong new and used inventory awareness and merchandising strategy
• Create afast-paced, competitive sales culturefocused on winning
• Ensure outstanding customer experience while delivering strong results
• Achieveforecasted goals andobjectivesfor dealership and OEM sales, gross, and key expenseson a monthly and annual basis

What We're Looking For

• Proven automotive sales management experience
• Strong closing and negotiation skills
• Atrack record of hitting and beating sales goals
• Ability tocoach, motivate, and hold a team accountable
• Experience desking deals, submitting deals to banks and maximizing gross profit
• Strong CRM discipline and follow-up process
• Someone wholeads by example on the sales floor

WhyPalmen Auto Stores?

AtPalmen, we pride ourselves on being different from the competition. We have been in the community as a trusted dealership fornearly 90-years. We have the most loyal customers and that's largely due to our great Team Members! While we have thousands of repeat and referral customers, we always welcome new business. We are stocked better than our competitors and business is booming! Reporting to our General Manager, our General Sales Manager is responsible for creating, maintaining, and nurturing customer relationships and managing all sales & F&I managers. You will work with all areas of the business to ensure an efficient and correct sales process. If you're outgoing, thrive on the thrill of the sale, and looking for a great opportunity to grow with an established company,

What We Offer

• Medical, dental, and vision insurance
• 401(K) w/ Company Match
• Paid Training Programs
• Internal company advancement
• Paid Vacation and personal time
• Employee Purchase Discounts
• Company events, sales competitions, and weekly incentives
• Supportive team environment