Automotive BDC Specialist: Appointment Setter

Jim Riehl's Friendly Automotive Group; Washington Charter Township (MI); On-site; USD 30,000 - 50,000; Full time

Benefits offered by this job

Competitive pay

Uncapped commissions

Monthly bonus opportunities

Training & mentorship

Growth opportunities

Team environment

Employee discounts

Job summary

Jim Riehl's Friendly Automotive Group is seeking a proactive BDC Agent to be the first point of contact for customers, answering inquiries via phone, email and text, and scheduling appointments for sales and service.

You will work Monday–Friday with rotating Saturdays, earn hourly pay plus weekly commissions and monthly bonuses, and join ongoing training in a team-focused dealership culture. A strong phone presence, coachable attitude, and customer-first mindset are highly valued.

Qualifications

• Previous customer service, call center, or dealership experience preferred.
• Strong written and verbal communication skills.
• Confident, positive, and friendly phone presence.
• Comfortable using technology, CRM tools, and multitasking.
• Able to work independently and as part of a team.
• Willing to learn and take coaching to improve performance.
• Dependable, punctual, and goal-oriented.

Responsibilities

• Respond promptly to internet leads, phone calls, and text inquiries using dealership templates and guidelines
• Engage customers with professionalism, enthusiasm, and product knowledge
• Schedule appointments for the sales or service departments and confirm attendance
• Perform follow-up calls, texts, and emails with unsold showroom traffic and missed appointments
• Work within the CRM to log all communication and update customer records accurately
• Collaborate with sales, service, and management teams to ensure a smooth customer journey
• Maintain performance metrics including contact rate, appointment set rate, and show rate

Skills

Customer service

Call center experience

Verbal communication

CRM proficiency

Teamwork

Tools

CRM software

Job description

Jim Riehl's Friendly Automotive Group is seeking a proactive BDC Agent to be the first point of contact for customers, answering inquiries via phone, email and text, and scheduling appointments for sales and service.

You will work Monday–Friday with rotating Saturdays, earn hourly pay plus weekly commissions and monthly bonuses, and join ongoing training in a team-focused dealership culture. A strong phone presence, coachable attitude, and customer-first mindset are highly valued.