Automotive BDC Manager: Lead, Optimize & Grow

Colonial Lincoln; Chester (VA); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

ESOP

401(k) Retirement Plan

Medical, Dental, Vision Insurance

Employee Stock Ownership Plan (ESOP)

Paid Time Off and Holidays

Employee Vehicle Purchase Program

Career Advancement Opportunities

Ongoing Training and Professional Dev.

Job summary

Colonial Subaru, part of the CMA family, is seeking an experienced BDC Manager to lead our Business Development Center operations. This role focuses on coaching a team, optimizing lead management across internet, phone, chat channels, and delivering improved conversion rates.

You will partner with Sales and Service leadership to drive dealership performance and customer experiences. The ideal candidate has 3-5 years in a BDC role at an automotive dealership, strong CRM knowledge, and a track

Qualifications

• 3-5 years of experience in a BDC role within an automotive dealership.
• Experience managing internet leads and follow-up processes.
• Strong knowledge of CRM systems and lead management best practices.
• Excellent communication, coaching, and leadership skills.
• Experience tracking and improving performance metrics.
• Ability to work in a fast-paced, customer-focused environment.

Responsibilities

• Lead, coach, and develop the dealership's BDC team.
• Manage inbound and outbound customer communications.
• Oversee internet, phone, chat, and third-party lead follow-up.
• Improve contact, appointment-setting, and appointment-show rates.
• Monitor CRM activity and ensure accurate customer data management.
• Establish and maintain BDC performance standards and accountability.
• Train team members on best practices for customer engagement and conversion.
• Partner with Sales and Service leadership to support dealership goals.
• Analyze lead performance, conversion rates, and key performance indicators.
• Recommend process improvements to increase efficiency and results.
• Ensure a professional and consistent customer experience across all communication channels.

Skills

Leadership

Coaching

Customer engagement

CRM knowledge

Performance metrics tracking

Communication

Tools

CRM systems

Lead management tools

Job description

Colonial Subaru, part of the CMA family, is seeking an experienced BDC Manager to lead our Business Development Center operations. This role focuses on coaching a team, optimizing lead management across internet, phone, chat channels, and delivering improved conversion rates.

You will partner with Sales and Service leadership to drive dealership performance and customer experiences. The ideal candidate has 3-5 years in a BDC role at an automotive dealership, strong CRM knowledge, and a track