Automotive BDC Manager: Lead Growth & Customer Engagement

Carter Myers Automotive; Colonial Heights (VA); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

ESOP

Health insurance

401k with match

Paid time off

Maternity leave

Job summary

Carter Myers Automotive’s CMA's Colonial Subaru seeks an Automotive BDC Manager to lead our Business Development Center, driving customer engagement, lead generation, and sales performance.

The role requires 3+ years in BDC or automotive sales, 1-2 years in leadership, and strong CRM knowledge. You will collaborate with sales/service, train the team, and optimize processes to deliver measurable results.

Qualifications

• Minimum 3 years of experience in a BDC or automotive sales environment.
• 1-2 years in a leadership or managerial role.
• Strong leadership, communication, and organizational skills.
• Strong understanding of CRM systems, lead management, and digital marketing.
• Proficiency in Microsoft Office Suite and dealership management software.

Responsibilities

• Lead, train, and motivate the BDC team to achieve performance targets.
• Develop and implement effective lead-generation strategies to drive sales and service appointments.
• Monitor and analyze BDC performance metrics, ensuring optimal efficiency and customer engagement.
• Collaborate with the sales and service departments to align BDC operations with dealership goals.
• Implement and manage CRM systems to track leads, follow-ups, and customer interactions.
• Ensure a high level of customer satisfaction through professional and timely communication.
• Develop scripts, training materials, and processes to enhance team performance.
• Maintain knowledge of dealership promotions, inventory, and services to effectively communicate with customers.
• Handle escalated customer concerns and inquiries as needed.
• Stay updated on industry trends and best practices to continuously improve BDC operations.

Skills

Leadership

CRM systems

Lead management

Communication

Lead generation

Digital marketing

Team training

Tools

CRM software

Microsoft Office

Job description

Carter Myers Automotive’s CMA's Colonial Subaru seeks an Automotive BDC Manager to lead our Business Development Center, driving customer engagement, lead generation, and sales performance.

The role requires 3+ years in BDC or automotive sales, 1-2 years in leadership, and strong CRM knowledge. You will collaborate with sales/service, train the team, and optimize processes to deliver measurable results.