Automotive Internet Manager (22909)

Premier Automotive Group; Carlsbad (CA); On-site; USD 70,000 - 180,000; Full time

Job summary

Premier Automotive Group in Carlsbad, CA is seeking an experienced Automotive Internet Sales Manager to lead and develop our dealership’s internet sales operation.

You will drive appointments, boost showroom traffic, coach the sales team, optimize CRM usage, and ensure exceptional customer experience, while aligning with dealership goals.

Qualifications

• Previous automotive internet sales, BDC management or automotive sales management experience preferred.
• Demonstrated ability to generate appointments and convert internet opportunities into vehicle sales.
• Strong knowledge of automotive CRM systems and internet lead-management processes.
• Understanding of dealership performance metrics including response time, contact rate, appointment set rate, show rate and closing rate.
• Strong verbal and written communication skills.
• Strong organizational and follow-up skills.
• Ability to coach, develop and manage a sales team.
• Automotive sales and negotiation experience preferred.
• Ability to work effectively in a fast-paced dealership environment.
• Valid driver's license and good driving record.
• Pass drug testing, MVR/Insurability, background investigation/interview.

Responsibilities

• Manage the daily operation and performance of the dealership’s internet sales department.
• Ensure internet leads receive timely, professional and consistent responses.
• Develop and maintain an effective follow-up process utilizing phone, text, email and video communication.
• Coach the sales team on customer engagement, needs assessment, appointment setting and effective follow-up.
• Monitor key performance indicators including response time, contact rate, appointment set rate, show rate and closing rate.
• Maintain accurate and organized customer information, lead sources, notes, tasks and follow-up activity within the dealership CRM.
• Review unsold customers, missed opportunities and active prospects to identify additional sales opportunities.
• Assist salespeople with customer communication, pricing discussions and deal negotiations when appropriate.
• Ensure appointments are properly confirmed and prepared prior to the customer’s arrival.
• Work closely with dealership management to provide a seamless transition from the online sales process to the in-store experience.
• Coach the team on presenting pricing and vehicle proposals professionally while communicating the value of doing business with our dealership.
• Conduct regular individual and team coaching focused on process, performance and professional development.
• Review individual salesperson performance and develop action plans when additional coaching or improvement is needed.
• Ensure assigned leads and customer follow-up activities are properly completed and documented.
• Develop strategies to generate additional appointments and sales opportunities from existing CRM customers and prospects.
• Maintain a high level of customer service while supporting dealership sales and profitability objectives.

Skills

Auto internet sales

BDC management

CRM systems

Lead management

Communication skills

Organization

Coaching

Negotiation

Fast-paced environment

Driving license

Job description

Job Details

Job Location: Premier BCG of Carlsbad - Carlsbad, CA 92008

Salary Range: $70,000.00 - $180,000.00 Salary/year

We are seeking an experienced Automotive Internet Sales Manager to lead and develop our dealership’s internet sales operation.

This is a hands-on leadership position responsible for maximizing internet opportunities, increasing appointments and showroom traffic, improving closing performance, maintaining strong CRM processes, and delivering an exceptional customer experience.

The ideal candidate is organized, process-driven, competitive and comfortable coaching and developing a sales team while maintaining clear performance expectations.

Key Responsibilities

• Manage the daily operation and performance of the dealership’s internet sales department.
• Ensure internet leads receive timely, professional and consistent responses.
• Develop and maintain an effective follow-up process utilizing phone, text, email and video communication.
• Coach the sales team on customer engagement, needs assessment, appointment setting and effective follow-up.
• Monitor key performance indicators including response time, contact rate, appointment set rate, show rate and closing rate.
• Maintain accurate and organized customer information, lead sources, notes, tasks and follow-up activity within the dealership CRM.
• Review unsold customers, missed opportunities and active prospects to identify additional sales opportunities.
• Assist salespeople with customer communication, pricing discussions and deal negotiations when appropriate.
• Ensure appointments are properly confirmed and prepared prior to the customer’s arrival.
• Work closely with dealership management to provide a seamless transition from the online sales process to the in-store experience.
• Coach the team on presenting pricing and vehicle proposals professionally while communicating the value of doing business with our dealership.
• Conduct regular individual and team coaching focused on process, performance and professional development.
• Review individual salesperson performance and develop action plans when additional coaching or improvement is needed.
• Ensure assigned leads and customer follow-up activities are properly completed and documented.
• Develop strategies to generate additional appointments and sales opportunities from existing CRM customers and prospects.
• Maintain a high level of customer service while supporting dealership sales and profitability objectives.

Qualifications

• Previous automotive internet sales, BDC management or automotive sales management experience preferred.
• Demonstrated ability to generate appointments and convert internet opportunities into vehicle sales.
• Strong knowledge of automotive CRM systems and internet lead-management processes.
• Understanding of dealership performance metrics including response time, contact rate, appointment set rate, show rate and closing rate.
• Strong verbal and written communication skills.
• Strong organizational and follow-up skills.
• Ability to coach, develop and manage a sales team.
• Automotive sales and negotiation experience preferred.
• Ability to work effectively in a fast-paced dealership environment.
• Valid driver's license and good driving record.
• Pass drug testing, MVR/Insurability, background investigation/interview.